Spearheaded innovative strategies driving a remarkable 200% revenue growth.Led expansion into the Atlanta market, setting a precedent for successful growth.Designed a patented ring poised for a national launch, demonstrating my product development and strategic launch expertise.Pioneered the creation and secured a trademark for the Queen cut, an exclusive line of Lab-grown diamonds.Crafted the company's image as an influential thought leader, earning an official Citation from… Show more Spearheaded innovative strategies driving a remarkable 200% revenue growth.Led expansion into the Atlanta market, setting a precedent for successful growth.Designed a patented ring poised for a national launch, demonstrating my product development and strategic launch expertise.Pioneered the creation and secured a trademark for the Queen cut, an exclusive line of Lab-grown diamonds.Crafted the company's image as an influential thought leader, earning an official Citation from The City of Philadelphia and garnering coveted "Best of Philly" in 2023. Show less

Devised co-marketing strategies with key retail partners, achieving significant growth for product launches.Spearheaded impactful digital and social media campaigns, creating holistic promotional environments.Conducted extensive research on evolving consumer dynamics.

Drove patient experience strategy for Janssen Biotech, making it the preferred choice for rheumatology treatment.Developed Customer/Patient strategy through benchmarking, co-creation, ethnography, and quantitative analysis.Championed culture change through benchmarking roundtables with customer experience thought leaders.

-Built the Enterprise Marketing organization to develop a growth strategy that leveraged the strength of the various J&J business units into a unifed platform for J&Js largest healthcare customers(Payor, Provider, IDN).-Collaborated with Division Presidents to create J&J's 1st corporate-wide "Safe Surgery Initiative," a multi-faceted program providing tools and resources to commercial customers to reduce surgical site infections. Program deployed to 200+ hospital systems nationwide.… Show more -Built the Enterprise Marketing organization to develop a growth strategy that leveraged the strength of the various J&J business units into a unifed platform for J&Js largest healthcare customers(Payor, Provider, IDN).-Collaborated with Division Presidents to create J&J's 1st corporate-wide "Safe Surgery Initiative," a multi-faceted program providing tools and resources to commercial customers to reduce surgical site infections. Program deployed to 200+ hospital systems nationwide. -Spearheaded creation of a research department dedicated to voice of customer research, secondary, qualitative, and quantitative. Developed and published proprietary insights. Managed 7- team of marketing specialists and two marketing communications agencies.-Benchmarked J&J against other medical device and pharmaceutical companies to gain insight to develop marketing and communications strategy that leverages the J&J Enterprise. Show less

Global Director Innovation for Consumer Nutritionals Division *Guided innovation department, conceptualizing and commercializing innovation for portfolio brands including Splenda, Lactaid, Benecol Europe, and LactaidFranchise Brand Director Consumer Nutritionals Division*Managed P&L for $300M portfolio with $75MM media budget; and directed an organization of 20 marketersProduct Director- Adult Tylenol*Managed P&L for J&J's flagship $80OM Brand with $150M+ media… Show more Global Director Innovation for Consumer Nutritionals Division *Guided innovation department, conceptualizing and commercializing innovation for portfolio brands including Splenda, Lactaid, Benecol Europe, and LactaidFranchise Brand Director Consumer Nutritionals Division*Managed P&L for $300M portfolio with $75MM media budget; and directed an organization of 20 marketersProduct Director- Adult Tylenol*Managed P&L for J&J's flagship $80OM Brand with $150M+ media budget; directed 5 marketing directors. Grew share through product innovation including the creation and launch of Tylenol 8 Hour. Created award winning business building television advertisingProduct Director -Nizoral Shampoo*Developed Brand and executed successful Rx-to- OTC launch of successful niche brand. Named by Advertising Age as Top 100 Marketer and featured on magazine cover. Show less

Responsible for developing positioning briefs and working with advertising agency BBO to develop corporate social responsibility television advertising and employee communications.