Nicole Mcdowell Email & Phone Number

Santa Barbara, Ca, Us

Oklahoma City, Oklahoma, United States

• An online directory of daycare, preschools, and before/after school programs that helps families find childcare. • Conducted in-depth research methods including heuristic evaluation to explore user experience improvements. • Developed 2 surveys and led 10 user interviews to construct personas and define the problem for business and users.• Constructed journey map and user flows for 4 key tasks to pinpoint high instances of user error in order to mitigate risk.• Created a card sorting exercise to understand the blog content organization that aided in redesign. • Worked to sketch and wireframe a prototype using Figma.• Increased success rate using first click method from 60% to 96%. • Project conducted in collaboration with General Assembly Immersive program.

Remote

• Full-time immersive student in the UX Design program that included over 480 hours of training over twenty-four weeks.• Designed user centered products for desktop and iOS.• Conducted UX research methodologies and designed sketches, wireframes, prototypes, and mock-ups.• Worked with a client to conduct research and create a redesign of the current site. • Designed both independently and among various groups.

Santa Barbara, California, United States

• Independently administered the online presence of Yoga Soup for a target audience across social media platforms Facebook and Instagram to further increase engagement.• Increased social media engagement on average of 80% per week to create brand awareness and increase retail sales.• Collaborated cross functionally with stakeholders to generate relative content and strategize integrated marketing campaign to increase group awareness.

Santa Barbara, California, United States

• Responsible for efficiently and effectively promoting the sale of wine and non-wine products through customer service and providing consumers with a meaningful wine tasting and experience.• Managed and promoted club membership signups and product marketing.• Effectively and appropriately communicated with a diverse client group.• Assisted with planning and execution of hospitality events geared at Wine Club members.

Santa Barbara, California, United States

•The Santa Barbara International Film Festival (SBIFF) is a non-profit arts and educational organization whose mission is to engage, enrich and inspire people through the power of film. We celebrate the art of cinema and provide impactful educational experiences for our local, national and global communities. The annual Film Festival is 11 days featuring over 200 films, celebrity tributes, industry panels, filmmaker Q&As and seminars, educational programs for all ages, free community events with 100,000 attendees. •As a Graphic Design Intern, I had the opportunity to focus on creating, editing, and completing graphics for newspaper film ads and the weekly newsletter. •I planned, created, and scheduled content for posts across all social media platforms. •This role took me to many aspects of the festival from interviews, portrait photos, filming Q&A's, and live updates.

Certification, User Experience Design

Full-time immersive student in the UX Design program that included over 480 hours of training over twenty-four weeks.

Certificate Of Completion, Graphic Design

The Graphic Design Certificate provided me with a thorough understanding of the design process, from concept to printed piece.