Nicole Batista Email and Phone Number

- Worked with department managers to manage a 200k+ portfolio of clients and resource an appropriate amount of strategists to each account- Worked on a personal project to help emerging advertising professionals in The Agency with their professional development- Led trainings for agency members on instrumental research tools utilized in our work- Facilitated the onboarding of new strategists through the application and interview process, and lead training to have members excellently prepared for client work

Clients: WAFU, AnalogFolk, Crawford, UF Center for Public Interest Communications -- Red Tide, Disney L&D, Gallegos- Conducted social listening for clients and interpreted online conversations to deliver actionable insights to clients and make recommendations to improve communication strategy- Collaborated with fellow Data Analysts and Strategists to create detailed reports (Social Listening Report, Social Media Audit, Competitor Audits, Market Research, etc.) to inform clients- Compiled research for client's with top-of-the-line industry research resources such as NetbaseQuid, RivalIQ, Mintel, IBIS World, Statista, and more

Teaching Assistant for MAR3023

-Worked with an allocated budget to plan events for over 40+ members-Developed dialogues regarding professional development and aided members with resume building and interview skills- Actively contributed to the planning and organization of committee events, including scheduling, agenda creation, and logistics coordination, resulting in successful and well-attended networking events- Demonstrated effective communication skills by delivering presentations on Professional Development topics during weekly meetings, ensuring clear and concise dissemination of complex information-Attended weekly meetings that fostered growth in various areas

Oversaw and managed the Academic Learning Spaces on the University of Florida Campus- Provides assistance to fellow students and faculty members in operating computing and printing equipment.- Resolves software issues and technical difficulties that occurred within the Academic Technology Learning Spaces and Computer Labs. - Collaboratively organizes a proper record of events during the hours of operation.- Maintains a clean, distraction-free learning environment.

- Developed and executed comprehensive digital campaign strategies across multiple channels (display, search, social, video) to achieve client objectives in a Retail Media Network- Managed advertising campaigns with a budget of $500k+- Worked on managing Multi-supplier campaigns featuring 10+ suppliers regularly - Strong project management skills with the ability to handle multiple campaigns simultaneously.- Leveraged in-depth understanding of upper and lower funnel marketing to optimize campaign performance and drive conversions.- Executed bid management in programmatic advertising platforms and DSPs to maximize ROI and meet campaign goal KPIs- Expertise in trafficking campaign tags across various ad technology environments - Utilized advanced analytical skills and first-party data to measure campaign success, identify trends, and generate actionable insights for mid-flight campaign optimizations- Demonstrated strong Excel skills for data analysis and reporting of 10+ campaigns at a time- Demonstrated ability to thrive in a fast-paced, dynamic environment.Utilized advertising technology platforms to execute and manage campaigns such as Trade Desk, LiveIntent, Woven, Tableau, and Google Ads Manager- Demonstrated expertise in the world of Retail Advertising and Consumer Packaged Goods- Implemented sophisticated targeting strategies (audience segmentation, behavioral targeting, contextual targeting) to reach desired audiences.- Leveraged advanced ad tech platforms (DSPs, SSPs, DMPs) to optimize campaign performance and drive ROI.- Observed A/B testing to optimize ad creatives, landing pages, and bidding strategies.- Demonstrated deep understanding of the digital advertising ecosystem, including programmatic buying, real-time bidding (RTB), and header bidding.

Worked with local businesses to develop actionable insights and deliver communication strategy recommendations- Developed Email Marketing campaign with content calendar for maximum effectiveness- Monitored and optimized campaigns in real-time to ensure performance goals were met or exceeded- Built and nurtured lasting relationships with local client by understanding their needs and delivering tailored recommendations based on research