Nicole Wedlock Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Work directly with Director of Marketing and Revenue in the planning and execution of all marketing related tasks for Hotel X Toronto, 10XTO, and Guerlain Spa – branding, marketing strategy and planning, external communications and PR, website, creative, advertising design, media placement and buying, and copy writing.- Manage an email list with 150,000+ contacts – no external agency involved. Plan and execute all work internally, using InDesign, Photoshop, Salesforce Marketing Cloud, and Canva, ensuring the brand standards are strongly upheld and reinforced across all touchpoints.- Developed and manage the 2021-2022 strategic marketing calendar – including: key initiatives, due dates/milestones/work-backs, assets and metrics. Responsible for coordination with all stakeholders on the property, education on important dates/initiatives, and execution on all timelines.- Conceived, planned and built current 10XTO and Guerlain Spa websites – each were 4-month projects. Responsible for managing and updating content for Hotel X Toronto.- Designed and responsible for internal communication and promotional strategy displayed throughout the hotel and sports club.- Developed on-boarding communication and microsite to orient new Members of 10XTO following sign-up.

- Reported to the CEO, managed and oversaw the day-to-day operations of 10XTO.- Work directly with CEO & Brand Manager to develop the 10XTO brand – brand guidelines, brand voice, pillars, value proposition, positioning, and proof points. Brand essence: high-end, edgy, sophisticated.- Developed and executed short-term (3 months) and long-term (12 months) membership growth strategies, including campaign development, lead generation and caption, and conversion.- Worked directly with/managed our digital agency to manage and execute digital campaigns focused on brand awareness and membership growth.

115 Princes' Boulevard, Toronto

- Planned and organized all logistical requirements for FF&E deliveries to fill all hotel rooms and public areas- Scheduled and coordinated deliveries and placement of FF&E in alignment with construction timelines- Assisted Director of Operations with planning and development of hotel operation policies and procedures- Managed and coordinated FF&E moving company to meet required timelines

Toronto, Canada Area

- Developed and created social media plans for a range of clients- Developed and scheduled promotional social campaigns for clients- Specialized in digital media strategic planning and execution- Worked specifically with Brand and Marketing Manager at 10XTO to develop the brand and marketing strategies for pre-opening

107 Princes' Boulevard, Toronto, On, M6K 3C3

Burlington, On

◆ Planned, created and executed monthly newsletters for ACE Tennis through Constant Contact◆ Launched and managed the online presence of the ACE Tennis brand through social media channels◆ Tracked, monitored and analyzed activity among all social channels on a weekly and monthly basis◆ Developed Screenscape program and managed Screenscape content at the ACE Tennis Burlington location◆ Managed website content on the ACE Tennis website – created content, posted content and kept website up-to-date◆ Created a promotional video plan for ACE REPLAY – developed storyboards, outline and script

Toronto, Canada Area

◆ Manage all active YouInc.com social channels – Twitter, Facebook, LinkedIn and Pinterest◆ Responsible for all social media engagement and relationship-building, online marketing plans and organically growing an online community◆ Develop weekly social content plans and daily schedules for YouInc.com content and website initiatives (ie. contests, functionality and/or tool launches)◆ Compose and schedule all social content on a daily basis◆ Track, monitor and analyze activity among all social channels on a daily, weekly and monthly basis◆ Analyze and report site activity on a weekly and monthly basis to present to current and prospective partners◆ Developed the overarching 2014 strategic social media marketing plan for YouInc.com, as well as strategic plans that are unique to each social channel◆ Currently executing tactical strategies across all channels◆ Organized, led and launched social initiatives and campaigns to increase engagement among the social community (ex. #youincspire)◆ Organized, led and ran a Twitter chat featuring Amber MacArthur – analyzed, reported and presented results to the sponsoring partner◆ Assist Senior Director of Product Development with planning and execution of product enhancements, contest launches and implementation of new site functionalities◆ Strategic player and lead within the core business development team◆ Led, organized and coordinated contests run on YouInc.com and fulfilling partner requirements◆ Developed social media promotional plans for all contests◆ Developed project briefs to be pitched to Senior Directors and sponsoring partners◆ Assisted and reviewed sponsorship/partner proposals to be presented to prospective partners◆ Developed and executed a marketing and sales plan for an event with 450 attendees featuring high-profile entrepreneurs.◆ Managed the day of operations and social activity during the event.

◆ Strategic player within the Digital Media team – involved in the development process and content collection for the 150th anniversary microsite and landing page◆ Directly worked with EYCanada Twitter page composing and scheduling tweets on behalf of the company.◆ Reviewed, countered and confirmed sponsorship proposals to develop relationships on behalf of EY.◆ Worked directly with the branding team to develop marketing strategies to launch 150th anniversary celebrations in 2014

Mississauga

◆ Key lead to licensing development time lines and process.◆ Established SOP (standard operating procedure) for 2013/2014 licensing submissions, approvals and internal tracking.◆ Strategic player within the development process – research competitive product to provide an advantage and opportunity for new SKUs launching and/or re-launching within the Funcare portfolio.◆ Directly worked with Brand Manager to develop and re-launch the Funcare Brand website.◆ Provided the agenda and led the weekly licensing update meetings between the art and marketing departments◆ Successfully met corporate goals through finalizing approvals within tightly structured timelines.◆ Full disclosure/visibility on final art and approvals by organizing and filing documents in structured formats.

Mississauga, Ontario

◆ Implemented a business plan to create my own business◆ Incorporated the business with legal representation◆ Fostered methods on real world applications of marketing strategies

Bachelor Of Commerce (B.Com.), Marketing Management

Graduated with Distinction.

Post Graduates Certificate, Advertising Media Management

Education record

Graduated as an Honour Roll Student 2002-2008.