Nicole Williams Email & Phone Number

San Diego, California, United States

Boulder, Colorado, United States

• Strategically managed retailer accounts, growing sales from the HQ level for Natural Grocers, Thrive Market, and Green Acres.• Managed new item and presentations and promotions regionally for Whole Foods Market Rocky Mountains and Southwest prior to Whole Foods restructuring, • Utilized SPINS and distributor data to gain actionable insights, drive sales, and develop impactful promotional strategies.• Maintained consistent communication, managing vendor expectations, and problem-solved, addressing real-time needs.• Presented new item and innovation presentations to retailers, ensuring rapid and seamless product launches across multiple distributor warehouses.• Submitted EDLP’s to hit desired pricing. • Tracked new item plus outs, ACV drives, and store optional placements via SPINS 30/60/90 days from launch.• Developed valuable relationships with category managers. • Created quarterly initiatives and sales tools for the field sales team.

Remote

• Leveraged social media marketing tools to establish and reinforce the company's brand identity.• Conducted in-depth research on social media trends and seamlessly integrated relevant changes into the marketing strategies.• Successfully managed daily content creation and postings on multiple social media platforms.• Fostered strong follower engagement through consistent and compelling communication.• Devised and executed effective ad campaigns, resulting in increased brand visibility and sales growth.

Remote

• Completed promotional paperwork for key retailers in Southern and Northern California.• Worked closely with 200+ vendor partners to ensure promotional calendars were up to date and the correct items were presented to key retailers for monthly promotions.• Completed New Item Paperwork for vendor partners to submit to multiple key retailers.• Posted completed promotional and new item paperwork to the company SharePoint.• Filled in for multiple Territory Sales Assistants while they were on maternity leave.

Metro Los Angeles

• Managed over 100 brands in the Natural Food industry.• Cultivated and nurtured strong relationships with buyers at accounts in the Metro Los Angeles Territory. Retailers included Erewhon, Lazy Acres, Bristol Farms, and Whole Foods Market.•Consistently achieved sales goals and adhered to reporting deadlines.• Demonstrated exceptional communication skills, securing appointments and proposing successful marketing strategies to boost product sales.• Proactively facilitated meetings between vendors and key retailers, maintaining consistent communication with vendors about product performance.• Used merchandising skills to gain additional shelf placement.

Remote

• Provided valuable assistance to division sales managers for both the Grocery and Supplement and Body Care teams.• Developed, organized, and updated sales support materials, ensuring smooth sales operations.Conducted comprehensive new item audits and surveys based on vendor partner information.• Skillfully managed sales team incentives for multiple vendors simultaneously, enhancing motivation and productivity.• Expertly coordinated market visits, vendor training calls, and team meetings, maintaining efficient team schedules and fostering seamless communication.• Ran monthly reports and formatted in excel per company guidelines.• Assisted in organizing yearly sales meeting for two divisions.

Long Beach, California, United States

• Demonstrated strong organizational skills, effectively handling bookkeeping duties and maintaining the company budget.• Expertly managed employees, office inventory, and attorney emails, ensuring a productive and efficient work environment.• Scheduled client appointments and conducted initial client interviews, providing a professional and welcoming experience.• Utilized marketing expertise to update the website, create event program copy, and manage attorney profiles on various association websites.•

Studio City, California

• Sold corporate and leisure travel• Built relationships with wholesalers and consolidators• Built client base while maintaining current client needs• Met monthly sales goals• Planned and coordinated client itineraries• Worked with the Marketing Department to plan local store marketing events