• Lead and mentor the Account Management team, setting clear goals and KPIs aligned with company objectives.• Proven experience in coaching and developing team members.• Develop and implement strategies to enhance account profitability and customer retention.• Build and maintain strong relationships with key clients to ensure satisfaction and loyalty.• Serve as the primary point of contact for high-value accounts, addressing needs and resolving issues.• Monitor account performance and create reports to share insights with internal stakeholders by utilizing data-driven approaches to optimize performance and drive growth.• Identify new business opportunities within existing accounts and strategize to capture them.• Coordinate with client and internal teams to align strategies and improve client outcomes and provide seamless delivery

Introduction:Founded in 2021, Kiri is designed for women of all ages. We are committed to creating and designing products that make women’s lives easier - intimate apparel with enhanced comfort and protection. Our comfortable design ensures our customers are always ready, no matter how unpredictable life gets.• Oversee marketing initiatives - brainstormed creative growth strategies, optimizing marketing spend and campaign performances; built up online presence by planning all social media channels content including FB, IG and website• Spearhead brand communications - connected and collaborated with media partners, other brands and influencers to help with product promotions; optimized both online and offine media to maximize media exposure opportunities• Manage customer experience for both online and offline customers including optimizing SEO, website revamp to provide a more user-friendly experience; hosted over 100+ pop ups and events for Kiri to raise brand awareness and to connect with our offline customersWebsite: www.kirijourney.comInstagram: @kirijourney

• Develop a trusted advisor relationship with key accounts and act as lead point of contact for vendors under portfolio in answering high severity requests or issue escalations when necessary• Interact closely with staff members from Content, Sales and Marketing for lead generation, content management and vendor service• Manage, forecast and track metrics for portfolios of over 200 accounts• Coordinate all organizational project matters and manage all daily project management issues• Liaise with internal departments to fulfill company’s and partners’ communication and engagement needs• Activate set of services (ad sales, promotional deals, online marketing packages etc.) to facilitate portfolio & revenue growth• Meet and exceed goals for account retention, development and maintenance

𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗮𝗹𝗲𝘀• Regular contact with MICE clients to increase brand awareness and facilitate revenue growth• Interacted closely with S&M team for content management and strategies• Participated and assisted with the execution of tradeshows and showcases locally and abroad in order to increase brand awareness and improve customer engagement• Coordinated and oversaw sales-related activities of other hotel properties• Proposed and activated the MICE campaign promotion, launch and execution to drive further growth and maximize profit margins𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴• Assisted in marketing and communications projects and production work as required• Involved in campaign elaboration and launch i.e. content development, activation tactics and go-to-market strategies• Reviewed and analyzed Brand policies and procedures for refinement during a period of expansion• Coordinated photography-related activities for existing and pre-opening hotels of various brands under the group• Analyzed and prepared the bi-annual performance report for bi-annual PR results𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴• Built and maintained strong and long-lasting relationships with our partners for the Frequent Flyer Program (Asia Miles, ANA and Marco Polo Club)• Acted as the coordinator and point of contact in various partner projects• Ensured a streamlined process between online, offline marketing collaterals and promotional activities with partners

• Assisted in St. John's APAC Marketing management• Built & managed social media platforms (Facebook, Instagram, Wechat)• Led and organized CRM events (in-house trunks shows, workshops, runway show, sample sales)• Handled POP, window decoration and visual merchandising• Worked on promotional material, editorials, press release and translations• Conducted meetings with press, media & fashion boutiques• Supported store communications, including signage and innovative services in iPad