If you are intent on 2024 being a year of transformational growth and expansion for your business, then you need ME on your team! With 20+ years of International marketing and advertising expertise, and an unshakable "can do" attitude I might be just what you're looking for ? Available for Consulting and Management projects, give me a call ! SEVA Consulting at your service !

Managed Brand Advertising for San Diego Convention & Visitors Bureau (In-bound Tourism Marketing) and Co-Operative Partner Marketing programs with SeaWorld and a variety of local hotels and attractions driving increased visitor travel to San Diego.* Conducted an in-depth analysis of source markets and identified those with highest growth potential for San Diego.* Revised advertising markets and the media investment strategy to leverage market specific opportunities and media channel… Show more Managed Brand Advertising for San Diego Convention & Visitors Bureau (In-bound Tourism Marketing) and Co-Operative Partner Marketing programs with SeaWorld and a variety of local hotels and attractions driving increased visitor travel to San Diego.* Conducted an in-depth analysis of source markets and identified those with highest growth potential for San Diego.* Revised advertising markets and the media investment strategy to leverage market specific opportunities and media channel synergies.* I negotiated innovative partnership deals delivering over $5 Million in incremental targeted ad exposure lifting both ad awareness and destination favor-ability with Leisure travelers* I executed a new Group Travel marketing program targeting Travel Planners which brought in significant new revenue and built consideration for future conventions and corporate meetings to be held in San Diego.* I contributed to further defining the San Diego brand and its unique product offerings ensuring a "Sunny Outlook" for tourism in my home town. Show less

It's all about perfecting the mix using the right ingredients for the best results! It takes creative ideas, sharp business acumen, a keen eye for opportunity, and the experience of knowing what really works to craft a marketing strategy that will create an "instant classic!"Don't raise the bar, Re-invent the bar!Cheers,NigelHireNigel@yahoo.com

I was directly responsible for effecting the strategic development and growth of client's brands applying my expertise in business situation analysis, brand positioning, consumer research, trend analysis, and media negotiation, planning and buying.At Lambesis I developed expertise in the Spirits category, while also working on Technology, Fashion, Consumer Electronics, and other national accounts managing budgets exceeding $20 Million per annum.I have a keen interest and experience in… Show more I was directly responsible for effecting the strategic development and growth of client's brands applying my expertise in business situation analysis, brand positioning, consumer research, trend analysis, and media negotiation, planning and buying.At Lambesis I developed expertise in the Spirits category, while also working on Technology, Fashion, Consumer Electronics, and other national accounts managing budgets exceeding $20 Million per annum.I have a keen interest and experience in Online marketing and emerging platforms as the lead digital media strategist for the agency. I am responsible for training junior staff in best practices to ensure the delivery of practical communications solutions.One of my main strengths is being able to communicate effectively with cross-functional teams distilling complex problems into cohesive integrated marketing solutions.I take pride in contributing to long-term client relationships achieving continuous double digit growth of their brands. Show less

QUALCOMM needed to engage the software development community in building a wide range of wireless data applications that would be distributed by major international Carriers to increase their average revenue per customer and support the adoption of Qualcomm’s proprietary CDMA Technology. I planned and executed carefully targeted developer recruitment campaigns on 4 continents and supported successful consumer service rollouts by wireless operators . The effort achieved rapid technology adoption… Show more QUALCOMM needed to engage the software development community in building a wide range of wireless data applications that would be distributed by major international Carriers to increase their average revenue per customer and support the adoption of Qualcomm’s proprietary CDMA Technology. I planned and executed carefully targeted developer recruitment campaigns on 4 continents and supported successful consumer service rollouts by wireless operators . The effort achieved rapid technology adoption and 250% increase in ARPU (Average revenue per user) in the U.S. in the first 24 months. Show less