As a Marketing Manager at Reliance Retail, I developed comprehensive CRM strategies that enhanced user engagement and drove significant growth. I led multi-channel campaigns that achieved a notable boost in session metrics and increased click-through rates through optimized creatives. My strategic planning resulted in consistent month-over-month growth in sessions and a substantial rise in ROI. Collaboration with various stakeholders helped streamline processes, saving considerable man hours. Notable projects included amplifying ingress points for JioMart, which significantly increased monthly active users, and enhancing WhatsApp adoption, contributing a major share of overall orders.