Nikhil’s responsibilities include creating the Global Marketing Strategy, managing and implementation of global marketing program for Testing Services. He supports and works with Heads of Practices, Technology experts and Subject Matter Experts (SMEs) to visualize, build and promote key business solutions. Key Goals and Objectives: Marketing Strategy & Planning*Develop high impact marketing campaigns & GTM Strategy to drive adoption through online & offline marketing strategies Positioning & Messaging*Creating an external facing Value Proposition & building messages associated to the said themes *Building impactful and engaging customer-facing assetsAnalyst Relations*Build better engagements and communication with the business and analyst community through consistent briefings, inquiry sessions, competitive reports and analyst events. Events & Lead Generation *Demand generation campaigns through industry event participation, organizing webinars and roundtables*Manage sponsorship & participation at industry, partner conferences/events*Event strategy, planning & execution for international events and roundtables *Lead Generation, Maintenance and Updating in the CRM Media Relations*Liaison and strategize with Key stakeholders in the Testing Organization on topics that could be leveraged in media/press releases/articlesThought Leadership & Marketing Asset Building*Position Wipro as thought leader by means and ways of speaker opportunities at industry and technology events, whitepapers, Point of Views, Case Studies and VideosMarketing ROI*Develop and track budgets*Measure success of various marketing campaignsKey highlights/achievements:*Positioned Wipro as a Leader in various Analyst Reports for Application Testing Services *Awarded the Best Individual Contribution in a Supporting Role (Marketing) for Wipro Testing Services

Marketing - Branding & Communications

Strategic Consulting, including business plan & sales strategy development. Strategy implementation and execution. Web designing and development. Corporate Branding, PR and Promotions. Lead Generation and networking.