Director Strategic Customer Engagement
Current• Oversee NW business-to-business (B2B) marketing and communication team plus regional experiential marketing efforts including content strategy. Consistently deliver results, manage B2B content channels and share best practices with national partners for implementation including Experience KP tour program to move prospects to new customer groups, native content strategy, broker and employer speaker series, broker and employer monthly newsletter. Active advocate on national business-to-business marketing team.• Serve on regional Brand, Marketing & Communication leadership team. • Closely collaborate with Community Health, Government Relations and Community Relations on NW region’s largest brand sponsorship, Sunday Parkways.• Collaborate with Compliance partners on regional external facing market materials to ensure we are within regulatory compliance. • Craft custom messages, presentations, talking points, supporting materials, outlines, agendas and other documents as needed to support senior executives, internal and external communication.• Serve on NW’s Community Health Initiative (CHI) Committee.• Represent NW on various regional and national forums including but not limited to Marketing, Sales and Business Development Leadership Team, National Product Marketing, NW Issues Resolution Committee, Health Plan Administration Services Regional.