Nikolai Melnikov Email & Phone Number

- Led and managed the strategic department, fostering the growth and development of team members.- Collaborated with cross-functional teams including media, creative, and marketing to ensure the quality and effectiveness of agency deliverables.- Engaged with clients through briefings, presentations, and brainstorming sessions to understand their objectives and develop tailored communication & digital strategies.- Developed proposals for performance marketing in European and US markets, including B2B sectors.- Secured 40+ industry awards and nominations, including Gold at E+ and NPBK, as well as 25 additional accolades in 2023.- Maintained high client satisfaction, evidenced by an average agency-client relationship duration of 6 years and contract renewals without tender.- Achieved a win rate of over 60% in new business pitches, ensuring a consistent influx of new clients and sustained agency growth.

Moscow, Moscow City, Russia

- Managed key client relationships and oversaw the development and execution of communication and digital strategies.- Led strategic planning sessions and guided junior strategists.- Established a cohesive and stable team with zero turnover in the strategic department, fostering internal growth and long-term commitment to the company.- Shared insights and knowledge with team members through internal workshops, training sessions, and leadership initiatives to foster a continuous learning culture.

Moscow, Moscow City, Russia

- Developed and implemented communication strategies for diverse clients, including finance, FMCG, social media platforms, and pharmaceuticals.- Conducted market research and utilized analytical tools to inform strategic recommendations.- Provided mentorship and guidance to junior members of the strategic team, fostering their professional development and growth.

- Conducted regular competitor analysis and market research to identify opportunities for innovation and differentiation.- Utilized analytical tools and platforms such as LiveDune, TGStat, and SemRush to gather and analyze data relevant to client campaigns.

Conducted competitor analysis, identified target audiences, and briefed creative teams for image-focused clients such as Volvo and GSK.

Brand Strategy

Master'S Degree, Philosophy And Religious Studies

Bachelor'S Degree, Philosophy And Religious Studies