I am passionate about developing tools that help businesses' and their people perform at their absolute best. I am experienced tech product manager with a special interest and high level of skill in CRM systems (LN InterAction, Salesforce & MS Dynamics ) and email marketing solutions (Vuture, Concept & MailChimp). I am currently based inhouse acting as CRM lead and Data Governance Senior Manager to several teams to manage data management projects within InterAction both in the UK and Europe. I developed a Data Programme to introduce marketers to the concepts and value of proactive data management, ensuring compliance with relevant global legislations.Training and directing a team of freelance Data Consultants & Stewards.

* Work with management and the business to maximise the opportunities presented CRI and to support the delivery of the CRM roadmaps* Promote and oversee the day-to-day running of the firm-wide CRM tools * Provide advice and solutions to users of the Firm's CRM tools and take on board recommendations for their development and improvement* Ensure the Firm's CRM tools are compliant with data protection legislation* Review all available enhancements for all CRM systems* Train end users in either one to one training or classroom training* Overhaul and re-launch the CRM training programme* Lead and drove the CRM user community* Marketing & BD lead for all systems related firm-wide projects* Ensure all policies, processes and documentation remain up-to-date and relevant* Subject matter expert for Global CRM projects* Project manage team projects

My role had global responsibility for the effective and efficient use of our BD marketing systems, managing a Data Coordinator and team of data stewards based in our New Delhi Office. Primary contact for all things CRM Responsible for :- • Managing daily operations and long-term strategy• Work with various sponsors, contributors and other stakeholders • Work closely with local teams to ensure high standard of work on all stages of the project • Develop feedback on the usage of the systems, and deliver ROI reports to the global team.

Responsible for multi-media campaigns, • Development of strategies and tools to engage customers• Plan, develop and manage the online acquisition and retention strategies• Plan and manage the CRM programme• Drive interest and passion for the brand ensuring a competitive edge to all digital marketing activity• Provide on-going management of clients’ campaigns with an emphasis on tracking and reporting.• Devise social media campaigns and measure critical success factors.• Social media marketing including facebook, twitter and youtube• Stakeholder engagement to drive digital

I looked after three client accounts and run a team of individuals based in both the UK and India who look after all the CRM data for these three clients.Management of key accounts, ensuring strong relationships and excellent understanding of business requirements, to deliver crm solutions enabling clients to do their business more effectively.Responsible for building and maintaining key client relationships and growing revenues alongside the VP. Manage a portfolio of legal and banking clients, presenting a portfolio of media to external clients. Using actionable insight to create long term business solutions & strategies. Provide training and development of mechanics and propositions objective and focus is on the client’s CRM systems’ as InterAction expert I advice during and after rollouts, making recommendations and helping clients to plan future CRM activity with bespoke presentations and tailor made systems training.

• Responsible for InterAction’s development and usage across the firm.• Works in conjunction with the partners and BD managers to develop strategies for furthering InterAction usage across the firm• Responsible for the roll-out and usage of Emerge

• Manage operations and day-to-day online communications for Lovell's worldwide• Responsible for the roll-out and usage of Emerge

• Planning, implementation and measurement of all on and off-line marketing campaigns in a timely way to ensure delivery of key account and sales targets.• Reporting and analysis of all campaign performance interpret results and apply learning’s to future campaigns (measurement of KPI's).• Continually monitored competition and highlight marketing techniques that could be used within all our top titles across portfolio. • Manage all briefings to third parties and internal clients. Achieve the annual subscriptions profit and revenues for my group of titles. • Investigates and initiates new opportunities that will increase revenue or build on brand loyalty