Nirjhar Das Email & Phone Number

Lagos State, Nigeria

Building the product portfolio of brands- Dabur, Odomos, Herbolene, Sanifresh and ORS.

Nigeria

Sonia Tomato Products: Handling the business size of 1.3 B Naira (USD 3.6 M) per month by assisting with the BTL activities, with an average of 20M Naira (50K USD) monthly budget. • New Product Development: Venturing into new product categories – Curry powder, Thyme leaves, Pepper powder, Seasoning cubes, Baked beans with marketing research & development, packaging design and strategy building for the sales. Launch of curry powder, in Lagos, in 24 markets. • Re-launch of Sonia: Re-launched… Show more Sonia Tomato Products: Handling the business size of 1.3 B Naira (USD 3.6 M) per month by assisting with the BTL activities, with an average of 20M Naira (50K USD) monthly budget. • New Product Development: Venturing into new product categories – Curry powder, Thyme leaves, Pepper powder, Seasoning cubes, Baked beans with marketing research & development, packaging design and strategy building for the sales. Launch of curry powder, in Lagos, in 24 markets. • Re-launch of Sonia: Re-launched brand Sonia with new packaging design, with BTL, TV Ad, Digital media with the campaign theme “Sonia So New”. • E-Commerce: Enlisted and sale of Sonia tomato products on e-commerce platforms - Jumia and Konga Show less

West Africa : Ghana

•Business Expansion: Volume share 8% to 10% Focused on activating 34 traditional markets in 5 territories to grab additional market share of 2% out of 32,000 K (MT), by bringing in new distributors, whole sellers, van sales, merchandizers and mapping their areas of operation to enhance the additional growth. .• ATL:.Worked on production of new TV and Radio commercials, brand’s with a budget of USD 22 K.Media Research and Planning – Region wise media research – TV & Radio : media… Show more •Business Expansion: Volume share 8% to 10% Focused on activating 34 traditional markets in 5 territories to grab additional market share of 2% out of 32,000 K (MT), by bringing in new distributors, whole sellers, van sales, merchandizers and mapping their areas of operation to enhance the additional growth. .• ATL:.Worked on production of new TV and Radio commercials, brand’s with a budget of USD 22 K.Media Research and Planning – Region wise media research – TV & Radio : media penetration, media preference, audience reach, GRP of channels, languages preference, time band, audience classification and competitors’ campaign analysis, to align with the business strategy and sales target. Executed 2 TV Campaigns for 73 days, resulting in reach of 19M population & growth in sales value of 9%. Presently working on 1 TV and 2 Radio campaigns’ planning and execution for Q3 and Q4 2019. •BTL: Designed and executed 2 sales target based trade promos for 90 days targeting 35 whole sellers to boost secondary sales Q3 and Q4 2018. Drove Ramadan in carton promo for PAN Ghana for retailers with a view to increasing retailers’ purchase amount and penetration.Launched 10g and 50g SKUs in two flavours in powder category keeping in mind the consumer’s preference, buying behavior and usage, through product sampling to consumers and retail penetration, in March 2019, Pan Ghana.Launched 3 new flavours – Chicken, Spices & Tomato in tablet category in March 2019 in 3 regions.•PR & OR : Working with government bodies for permissions and approvals and with various agencies to create, assist, execute and monitor various marketing elements and campaigns effectively to support annual planned sales.•AOP & Budget: Executing a monthly average budget of USD 8,000. Show less

Kolkata Area, India

• Lead the business of 40 Lakhs/Month - Leather Business in West Bengal • Launched Henkel's Water Based Adhesive - Loctite C-330 with 22 Leather Export House in West Bengal • Managed the business with 120 Leather Export Companies, leading a team size of 5

Accra, Ghana

Responsible for Brand Building, increment in Category Penetration and Distribution for Indomie *Brand Activities* Drove Price Communication Activities for Indomie 70g at Ghc 1 and engaged 1 million consumers in Greater Accra by Town Storming (Consumer Awareness Activity), Branding Drove BTL activities for the theme campaign “Love it your way” to associate with youth through in universities through - Cooking, Sports, Dance, Singing competitions Creative design of… Show more Responsible for Brand Building, increment in Category Penetration and Distribution for Indomie *Brand Activities* Drove Price Communication Activities for Indomie 70g at Ghc 1 and engaged 1 million consumers in Greater Accra by Town Storming (Consumer Awareness Activity), Branding Drove BTL activities for the theme campaign “Love it your way” to associate with youth through in universities through - Cooking, Sports, Dance, Singing competitions Creative design of branding materials for price and theme campaign communications – Posters, Fliers Market research and analysis of Competitors’ Brands’ Market Shares, Offtakes, Trade Margins within the category to find market gap and potential – Indomie, Yummie , Lele*Category Activities* Market Research on Household Penetration (40%), Per Capita Consumption (0.65kg), TOM Awareness, Numeric Distribution with two teams in neighbourhood areas Conducted school sampling in 473 schools to increase Household Penetration from 40 % to 48 % and Per Capita Consumption from 0.65 kg to 0.68 kg Led the Event Team to be part of 37 Local Festivals and Events of Ghana and win non-consumers group through sponsorship and sampling*Distribution Activities* Dominated market share of 90% of 7 Open Markets through continuous Market Activations and Trade Engagements Programs – 1,600 Sub-Distributor’s Exclusivity, Display Drive for 3 months Responsible for Trade Marketing activity - “Shop of the Day” in Open Market to control 1 carton of Indomie 70g to be Ghc 35 at 568 sub-distributors Conducted Retail project: Surveyed 100 retail shops to do comparative analysis amongst brands to decide the price and trade margin of Indomie 70g to be Ghc 1 Regular monitoring of General and Modern Trades – Visibility and Availability retain shelf space of 90% Show less

Ibadan, Southwest Zone, Nigeria

Responsible for Brand Building, increment of Category Penetration, Sales & Distribution of Hypo in 6 states, South West, NigeriaBrand Activities: o Responsible for all BTL activities: Conducted Town Storming for awareness of CBP of 75ml Hypo at 20 naira, Branding – Bus, Wall, Corex, Retail shops, Street lamp posts etc. for TOM awarenesso Made TVC: “Mother In-Law Campaign” – To reposition from “Single Usage”: Stain removal & whitening of white clothes to “Multi-Usages”: Floor… Show more Responsible for Brand Building, increment of Category Penetration, Sales & Distribution of Hypo in 6 states, South West, NigeriaBrand Activities: o Responsible for all BTL activities: Conducted Town Storming for awareness of CBP of 75ml Hypo at 20 naira, Branding – Bus, Wall, Corex, Retail shops, Street lamp posts etc. for TOM awarenesso Made TVC: “Mother In-Law Campaign” – To reposition from “Single Usage”: Stain removal & whitening of white clothes to “Multi-Usages”: Floor, Toilet, Kitchen cleaner etc.o Educated the people about the “Multi-Usages” through demonstration and street play o Conducted Promo: Trade promo, Consumer Promo: “Buy, Display & Win”, “In carton promo” o Associated Hypo with people, as a hygiene solution, through “Team Up To Clean Up”, by partnering with “Oyo State Solid Waste Management Authority & Ministry of Environment and Water Resources”. Received award from “ Automobile Electrical Workers Association of Nigeria” for Hypo being “The most outstanding brand for contributions to Community Development” Category Activities: o Increased Household Penetration: From 17% to 26% by Household Sampling in 3 states o Increased Household consumption from 211 ml to 301 ml through sampling and educating of “Multi-Usage” o Responsible for Launch of new SKU: Market Activation, Town Storming, Social Events-Maternity program, Street Play, Mascot design Sales & Distribution Activities: o Grew Sales by 33.33% by Channel Development – built hospital sales, Territory Expansion – appointment of 6 more distributors, increased “Daily Sales To Trade” – from 600 to 900 cartons sales per day, managed 67 distributors in 6 states o Responsible for Monthly Budget and Revenue of 35M naira o Increased Numeric Distribution: From 31% to 58% - By “Retail Topping” o Strategically increased Market Share: From 80% to 93% by increment in availability in Open Markets & Numeric Distribution in streets Show less

Lagos, Nigeria

Responsible for Sales & Distribution Activities:o Developed Sales Channels: Developed 20 Sub-distributors/Whole sellers, 40 Retailerso Brought Growth in Sales: Increase distributor’s sales by increasing redistribution. Increased redistribution from 70% to 80%o Territory Expansion: Developing sales channels where not present: Increasing coverageo Conducted Monthly Sales and Daily Redistribution

Kashipur,Uttarakhand, India

Co - Founder, Cycling Club, IIM Kashipur, 2015Co - Organizer,Tedx IIM Kashipur, 2014Executive Menber, Parivartan Club, 2014

Kolkata Area, India

• Reduce Electrical Outage• Reduce restoration time of Electrical Outage• Allocation of man-power with respect to Electrical Outage

Kolkata Area, India

• Assisted and supervised all electrical works at project sites by: managing, negotiating, consulting, measuring,estimating and motivating. • Supervised the construction and installation of 132KV electrical tower of WBSETCL for Kolkata Metro Railway (Utility diversion).• Conducted and managed laying and jointing works of XLPE and PILC cables at different metro stations.• Prepared Bill of Quantity.

Pgdm In Management, Marketing

Activities and Societies: Executive Member, Parivartan Club, IIM Kashipur Founding Member, Cycling Club, IIM Kashipur Organised TEDx IIM.

Bachelor Of Technology (B.Tech.), Electrical Engineering

Activities and Societies: • Actively participated and volunteered in Tech Fest organized by IEEE HIT Student Branch in 2010 • Attended.

Higher Secondary(12Th Std), Science, A

Activities and Societies: Sports, Games, Drama, Social service

Secondary(10Th Std), Madhyamik, A

Activities and Societies: Sports, Drama,Social service