As a Digital Marketing Strategist, I design and implement result-driven campaigns using Performance Marketing, SEO, Influencers, Affiliates, etc., to acquire clients and business partners.I manage the social media channels of the organization and establish brand collaborations, ensuring a strong online presence across various platforms.I am a key member of the core strategic team and played a pivotal role in defining the ecosystem and top-down sales strategy for financial services.I establish and maintain a strong network of distribution partners at the rural level, enabling easy access to financial services.

• Engage client to gather business requirements for development and execution of end to end marketing campaigns• Individually handled Email Marketing campaigns for FMCG company(Premium Cosmetics Segments) via Salesforce Marketing Cloud (Exact Target)• Have good knowledge of Automation Studio, Journey Builder and Triggered send campaigns in Salesforce Marketing cloud• Designed and Strategized various engagement and drip level campaigns for FMCG and Pharmaceutical clients• Have good knowledge of SEO, SEM, Google Adwords and Google Analytics to design and implement Marketing plan for clients• Create various customized reports for Marketing team and strategize future campaigns as per business requirement• Create RFP and Enterprise solution plan for the client as a part of contract for successful execution of campaigns• Identify product categories and propose customized campaigns as per product category and past campaign results• Communicating with different stakeholders like Marketing Team, Media Agencies and Technical team for successful execution• Implemented complex transactional and commercial campaigns for a cosmetic company via Salesforce Marketing Cloud• Implemented personalised one-to-one customer journeys for an FMCG MNC client for various marketing campaigns• Identify product categories and propose customized campaigns as per product category and past campaign results• Collaborate with brand agencies for development of content and strategize campaigns as per business requirements• Designing one to one customer journeys for various multichannel marketing campaigns as per client requirements• Create segmentation and targeting strategies by analyzing data to get best results from marketing campaigns• Presented Digital Marketing stories to CXO level clients for business development Activities• Collaborated with Media agencies for content and communication design development for various Marketing campaigns

Responsibilities and Achievements: Done Market Research on “Market size and scope of Duffle bags in Bags and Luggage Industry”. It includes:• Analyze Sales and Marketing by visiting markets in all distribution channels like Trade/Retail, CSD and Hypermarket• Design and strategize product mix of Duffle Bags for various channels as per competitive analysis• Build customised business plan for launching Duffle Bags as per requirement of various distribution channels• Understand loop holes and suggest recommendations to increase sales and increase shelf space for the organization

Responsibilities and Achievements:• Extract Transform Load(ETL) Informatica developer : Exposure to software development cycle including analysis, code development, testing and migration• Understanding Business requirement and communicating with all other stake holders• Apart from Data Warehousing tool i.e. informatica I have also worked on Oracle and was responsible for scheduling data loads through Autosys• Worked single-handedly on a project where I was responsible for entire process from requirement stage till successful execution of the project• Awarded “On The Spot Award” award in TCS for undertaking project at last stage and ensuring its successful execution