Nitzia Alvarez Email & Phone Number

Fairfax County, Virginia, United States

Miami/Fort Lauderdale Area

Miramar, Florida

• At Telemundo Station Group, for almost two years I was the editor who started the day in digital terms, from coast to coast, developing content for our 15 stations across the country plus Puerto Rico.
• I also support the group strategy and audience development efforts by the analysis in real time of our performance (Chartbeat, Omniture) and making decisions to grow our results on multiplattform deliveries.
• Additionally, I have been leading projects for strategic trainings… Show more
• Additionally, I have been leading projects for strategic trainings and special coverages. I was in charge of the Rio Olympic Games project, which results exceeded in more than 500% our metric projections, the Pope’s.
• My performance was awarded twice in 2016. I received two NBCUniversal GEMs (Going the Extra Mile) recognitions: the first for the Pope’s visit digital plan and the second for all the effort involved in the national.

Miami, Florida

• Designed and implemented the first Social Media Strategy for the bank, including the program, policies, employees training, reports, social media ads and day-to-day content aligned to Marketing plans, campaigns and.
• Responsible for managing the corporate website www.totalbank.com and the marketing sections of the Online Banking, Mobile Banking and Online Cash Management applications, working with the Business Units in order to….
• Responsible for managing the corporate website www.totalbank.com and the marketing sections of the Online Banking, Mobile Banking and Online Cash Management applications, working with the Business Units in order to.
• Coordinate marketing communications activities, both internally and externally (i.e. campaigns, special promotions)
• Manage execution of internal employee communications such as President letters, newsletters and community involvement campaigns.
• Responsible for the intranet redesign project, scheduled to be launch by the first quarter 2015.

Chicago Y Alrededores, Estados Unidos

• Responsible for the alignment of business strategies across the marketing, brand and PR communication plans
• Created detailed style guides to maintain brand consistency across markets and internal/external communications
• Generated 2.0 strategic content in Spanish to support marketing campaigns that led to increase the brand awareness and engagement
• Planned and wrote around 150 pages of Spanish branded content to improve sales relationships with major sponsors such as Allstate… Show more
• Planned and wrote around 150 pages of Spanish branded content to improve sales relationships with major sponsors such as Allstate and Aldi
• Developed copy for TV and printed media ads including entrance into new markets, to increase College Prep Fair attendance

Caracas Venezuela

• Developed communications strategies to convey key messages and business plans to all employees and media
• Supported the implementation of Social Media strategy
• Generated specific strategies to address daily operational gaps, improving profit margin
• Planned, contributed, edited and published a monthly magazine, weekly newsletters and several day-to-day internal communications
• Designed and executed internal and external events for up to 1,000 people

Caracas, Venezuela

• Improved employee Intranet; led the project to design with a new frame for content, additional sections and self-service tools
• Wrote, proofread and edited monthly newspaper, intranet, bulletin boards and special magazines for the employees to improve overall company communications
• Researched and wrote special features which were often published for the leading newspapers

Caracas-Venezuela

• Managed public relations, building strong bonds with journalist and media partners
• Produced the daily radio broadcast and a weekly page on printed media
• Supported event planning and execution (for up to 1,000 exhibitors and attendees)

Bachelor'S Degree

Education record