Nancy Magnuson Email & Phone Number

Pitch, develop and execute top level sponsorship programs to prominent brands and agencies that include experiential activations, product sampling, digital marketing, and thought leadership speaking engagements that increase sales and brand awareness.

Santa Ana, Ca

Achieved growth and exceeded sales targets through successfully coaching and mentoring a team of 12. Expanded the company’s retail and wholesale customer base through through consultative storytelling, creative presentations and strategic sales plans. Cultivated and maintained high impact partnerships with theme parks, shopping malls and lifestyle and entertainment centers across the US. Secure renewal deals and respond to RFPs. Developed a 3-year sales and marketing plan through cross-departmental collaboration. Designed an onboarding and training programs for the sales staff. Tracked, analyzed and delivered qualitative metrics, KPIs and campaign results through a variety of reporting tools for management and Board of Directors. Developed pricing models and an updated commission structure.

Hollywood, Ca

Key member of senior leadership team for the retail channel accountable for increasing brand reach and sales targets through expansion into high-profile retailer's (malls, big box, grocery) brick and mortar and e-commerce platforms across North America. Mentoring, coaching and onboarding a national team of 14 field reps remotely. Developed and implemented a strategic 5-year business plan along with annual marketing plans for the retail channel. Generated and launched retail marketing campaigns that included live event tickets (music, sports, family, theatre), CPG, license merchandise and online content which resulted in increased ticket sales, in-store sales and brand awareness. Enhance and expand the digital and physical gift card program in the US and Canada. Created and maintained retail toolkits, marketing materials and playbooks for field team and channel partners. Full P&L responsibilities.

Chicago, Il

Prospected, cultivated and maintained long-term strategic partnerships with over 25 national retail accounts at the C-suite & VP level including grocery, record stores, shopping malls and big box retailers. Developed and implemented annual marketing plans, activations & business plans that increased revenue. Negotiated new business opportunities and contract agreements. Conceived and led project plans for all new retailer rollouts. Provided coaching, training and mentoring to a national field team of 13 working remotely. Implemented onboarding and training programs for the retail channel. Full P&L responsibilities.

Chicago, Il

Monitored departmental progress, established new goals, and formulated processes and procedures. Crafted comprehensive marketing plans, focusing on strategic channel penetration. Developed sales collaterals for both internal and external programs. Created and oversaw the retail channel marketing and account database. Remotely managed a team of 15 field representatives.

Chicago, Illinois, United States