As a Director of Communications and Strategy at Rifeline, I play a key role as the day-to-day thought leader on multi-million-dollar public relations and engagement programs happening in the Austin and Central Texas region. I serve as the primary point of contact helping to manage and oversee the implementation of communications strategies and engagement for my clients. I manage a team of managers, coordinators, and subconsultants in changing how we engage with external stakeholders to garner the best results for the community and my clients. Additional responsibilities include:Serving as strategic communications lead.Researching and writing communication materials, including messaging, fact sheets, social media content, press releases, speeches and other marketing material.Demonstrating a knowledge and ability to translate technical topics for public expression.Facilitating meetings with elected officials, local community leaders and members of the public to establish long-term relationships.Implementing public affairs activities designed to enhance programmatic initiatives and objectives.Providing prep and support for media interviews, speaking engagements and more.Leading project-based initiatives across varied platforms to ensure messaging is clearly communicated to key audiences.Drafting programmatic plans that outline public involvement, crisis communication, environmental justice outreach and quality assurance and quality control measures.Developing editorial content for internal and external distribution.Managing programmatic tasks including: contracting, progress reports, billing and invoicing, and vendor and subconsultant requests.Supporting company-wide marketing and growth initiatives.

As an integral member of ESA’s business development and sales/marketing team, I was given the opportunity to expand the firm’s outreach and engagements of industry clients, develop business strategy drivers, and manage concurrent marketing efforts. I assisted in the planning and design of numerous market-focused initiatives with the purpose of building brand awareness and growing the business. This involved:• Facilitating new-business initiative research and teaming with group directors to manage components of CIP• Developing client engagement events for technical staff to network with project influencers• Leading sales development and outreach at industry events• Monitoring and reporting business development opportunities for near-term business planningOnce a project/pursuit was identified, it was my job to shepherd those opportunities through the sales pipeline. This involved:• Leading strategy calls to distinguish messaging, delegate responsibilities, and coordinate a development plan (timeline, budget)• Crafting a sales strategy that connects client issues to service-area capabilities
• Collaborating across firm to leverage client/project knowledge that enhanced submittal• Qualifying active leads through the SWOT analysis and presenting findings during pursuit meetings 
With our opportunity vetted, value propositions identified, and a pursuit strategy in place, it was my duty to manage all components and team members associated with the project. This involved:• Acting as the response leader in-charge of managing and implementing schedule, check-ins, and the on-time delivery• Converting pre-positioning messages and client information into customized responses, marketing packages, and presentations• Providing QA/QC text editing and section proofing to ensure consistency and responsiveness
Additionally, I assisted with onboarding initiatives, co-hosted four company-wide presentations on a CRM system, and supported volunteering initiatives.

As a marketing coordinator at ESA, I work as a part of the Northern California team to provide general business strategy and proposal support for projects that are located throughout California and along the West Coast. My responsibilities include:• Working with multidisciplinary teams to identify key opportunities• Act as a voice of analysis in the business decision making process• Experienced in leading all stages of the proposal process from inception (RFP review and go-no/go) through content development and production to interview preparation 
• Managing proposal team to ensure both internal and external deadlines are met through detailed scheduling 
• Collaborate to create engaging marketing collateral that identify firm goals and strategic differentiators• Participating in and helping to facilitate market research initiatives, i.e. working with technical teams to develop strategic position in marketplace• Representative of the firm at A/E/C events (CMAA NorCal, SJ Developers Roundtable) and client pre-bid meetings (SCVWD, City and County of San Francisco, City of Oakland) throughout the Bay Area 
ESA is a perfect blend of both my natural skill set and personal passion. We are an environmental consulting firm committed to the principles of sustainability and helping our clients confront today's challenges in environmental compliance and project planning.

As a coordinator in this start-up construction management firm, I assisted in the production of RFP/RFIs, and marketing packages, as well as organizing all internal marketing materials. I was given an added opportunity to develop my marketing knowledge in event coordination by organizing numerous client focused events, namely WEFTEC 2014 and the BOMA Golf Tournament, and preparing internal teams for various college recruiting trips through planned execution. Additional requirements of this role included the review and copy editing of the company websites through WordPress and new hire system updates and tracking.

I was contracted as a Marketing Coordinator for a two month period during which I worked alongside the Associate Vice President to manage and provide quality assurance measures throughout the proposal process. A core focus of my position was meeting proposal deadlines by establishing priorities and target dates for information gathering and approval. Additionally, I was given the opportunity to strategize, collaborate, and design interview presentations for two high-end pursuits.

As a Marketing & Proposal Coordinator, my duties included supporting the client teams engaged in the pursuit of opportunities, developing the marketing and strategic planning elements for the firm, as well as, the client development director, market area leaders, resource manager, and director. I assisted the overall client teams by coordinating marketing efforts and identifying/leveraging organizational resources needed for the effort.In November of 2013, I assumed the role of researching, tracking, and presenting all open solicitations for the tri-state area and Massachusetts, while teaming with the respective pursuit teams. This is a pivotal phase of ARCADIS' proposal identification stage, as it helps their teams to make a go/ no-go decision on a particular project.

As the Social Media Manager at the Dressing Room Restaurant, it was my responsibility to handle all event related marketing, public relations, social media-based news and updates, blogging, and more. I began by adding a social media presence through many of the popular online forums (facebook, twitter, yelp). Along with social media, I promoted for various events occurring at the Dressing Room Restaurant, and for our parent company, Wholesome Wave.

As a Day Manager, I was in charge of managing all customer relations, as it relates to customer experience and relationships. I also had to organize and prepare the dining room for the upcoming nights of service, which usually ranged from 150-200 guests.

As a producer’s assistant at Blue Chip Films, I was assigned to tasks throughout the various areas of the media production field, including producing expense reports, brainstorming and transcribing re-writes for episode scripts, and formatting all music cue sheets for the season. In addition to my day-to-day duties, I managed the production of all property rights binders and ensured that each camera was prepared prior to a shoot. Each of these tasks required a sincere amount of diligence and organizational skills. Some the specific jobs that I have assisted on are three commercials (Merrill Hodge/USA Football, Liquofix and Riddell) and our TV series (Intersections).

As a volunteer for WWOOF Italy, I worked hand-in-hand with an organic wine producing vineyard in Florence, Italy. During my stay at Fattoria Cerreto Libri, I learned through hard work, the intricate and meticulous process of producing organic wine. From cutting the grapes off of the vine to churning vats of Chianti, I had a hand in each step. This opportunity gave me the chance to work with other volunteer's, learn the business practices of another country and use both my business skills and new language, Italian.

As apart of membership services within the Family Y, it is my job to sell memberships to the facility through new member tours and promotion of our programs, organization and general goals. I am also required to know and learn two computer systems, which are distinct to the Family Y: Finesstri and Fitlinxx. Another aspect of my job incorporates ensuring customer satisfaction through complaint-resolution techniques.

Conceived and managed brand positioning for WTA tennis pro (Nicole Vaidisova), which was presented to IMG's Head of Marketing.Conducted extensive brand research to redefine/modernize key clients and associate IMG personalities with a brand.PGA- Sergio Garcia; NASCAR- Jeff Gordon; Fashion Week (International)Developed spreadsheets listing PGA/ LPGA members (past and present) charities and tournaments to assist in determining appropriate marketing opportunities.