Scaled CI function to support Segment CDP growthCoordinate all Competitive Intelligence functions for the Segment CDP business unit- Run Segment's Win/Loss program - quantitative analysis, win/loss interviews, quarterly summaries - Created and maintain 15+ competitor battlecards - Create and publish field facing competitive responses around major competitor news and market events- Enable Sales to respond to competitive threats by providing market and competitor specific training- Manage Competitive Intelligence portal on Klue

Coordinate Competitive Intelligence activities across multiple product groups and formulate competitive assets for Experience Cloud vs competitorsRun and Manage Win/Loss Program

(Magento was acquired by Adobe in Sept 2020)- Serve as the key competitive intelligence expert for e-commerce within the Adobe Experience Cloud business unit- Provide competitive intelligence and insights to various stakeholders within Adobe, including sales, marketing, product development, and business unit leaders-Work cross functionally across Adobe to continuously refine and enhance competitive messaging based on changes to products, sales methods, markets, business conditions- Formulate and operationalize sales offers

- Created and ran Magento's company-wide competitive intelligence program- Supported sales teams and Magento sellers by generating and maintaining battlecards, responding to requests for competitive intelligence, and conducting competitive sales training sessions- Worked cross functionally with marketing, sales, and product to incorporate competitive intelligence in strategic decision making- Created and ran Win/Loss program which incorporated both quantitative and qualitative data to drive insights and create actionable recommendations for sales, product engineering, strategy, and executive leadership- Supported demand-gen and digital marketing teams in creating messaging around competitive takeout campaigns

Bring market data driven insights to strategic marketing, corporate development, and Chief Strategy Officer. • Synthesize data driven market insights by leveraging primary research, secondary research, and attendance at industry events to inform key decision makers • Research existing and adjacent markets for growth opportunities and provided input to alliances team on what partners to pursue• Provide landscapes and briefings on software defined networking (SDN), network function virtualization (NFV) and Internet of Things (IoT) markets

• Deliver competitive updates with specific strategic recommendations backed bydata driven analyses to stakeholders at all levels within Cisco• Devised competitive positioning and strategies for Cisco Spark cloud teamcollaboration platform from initial product conception to current product status• Serve as competitive expert for Microsoft and Citrix within Cisco• Generate competitive responses to major competitor announcements such asproduct launches, major press releases, IR events (earnings, analyst days) and majorindustry events (conferences, trade shows)• Generate sales, partner, and customer facing competitive collateral, sales tools, andfield sales training• Work across functional groups to drive coordinated competitive messaging againstkey Cisco Collaboration competitors• Create and maintain sizing models for adjacent or nascent markets• Conduct bi‐monthly Collaboration competitive sales training for sales new hires• Manage custom market intelligence projects with syndicated market research firms

• Tracked, followed, and maintained competitive landscape for (Cisco) WebEx• Generated marketing responses and competitive messaging to majorcompetitor announcements such as product launches, major press releases, IRevents (earnings, analyst days) and major industry events (conferences, tradeshows)• Generated competitive sales tools for field use (battlecards, cheat sheets, at‐aglanceguides, competitive responses)• Delivered competitive updates across multiple organizations (sales training,new hire orientation, ops reviews, staff meetings)• Created sizing models for adjacent or nascent markets• Transitioned existing competitive intranet and associated collateral to Ciscobasedweb depository

• Generated competitive analysis and assessments for senior management,product marketing, product management, and sales• Created and maintained competitive section of company intranet• Analyzed CRM (salesforce.com) data to generate win/loss analysis• Served as sales overlay, providing competitive support in key deals

• Tracked competitive landscapes for several process technologies withinsemiconductor manufacturing• Coordinated collection and analyses of competitive intelligence across the entirecompany• Created and used financial models to evaluate several major competitors whichwere incorporated into the business units’ product management, marketing andbusiness planning processes• Managed cross functional teams, interns, and co‐ops on various CI projects• Published monthly Competitive Intelligence Newsletter

• Advised executives on emerging technology trends within the semiconductorindustry and its impact on product marketing strategies• Created and refined wafer cost model to understand effects of variousprocesses on semiconductor manufacturing, identifying areas of possible costreduction• Used AutoSimulations model to study cluster tools throughput and recommendpotential areas of improvement to Product Management and Engineering

• Built and maintained cost‐of‐ownership (COO) models• Designed and maintained marketing collateral database• Modeled several business scenarios for key divisional stakeholders• Built a throughput simulation model of semiconductor fabs to study

• Owned messaging and marketing around Single Wafer Solutions• Created marketing collateral including videos, data sheets, sales tools• Conducted sales training at several AMAT sites• Researched adjacent markets for possible business opportunities/expansion

• Built and maintained cost‐of‐ownership (COO) models• Designed and maintained marketing collateral database• Modeled several business scenarios for key divisional stakeholders• Built a throughput simulation model of semiconductor fabs to study

• Conducted tops‐down and bottoms‐up market sizing for Intel account team• Evaluated various RF sensors for DPS Metal Etch chamber• Investigated possible patent infringement by parts vendors

• Assisted in development and tested cluster tool throughput simulator• Managed Intern social events committee

• Assisted in Lean Manufacturing implementation• Redesigned manufacturing flow for various work centers• Conducted cycle time studies and sequence of events

• Assisted in Lean Manufacturing implementation• Redesigned manufacturing flow for various work centers• Conducted cycle time studies and sequence of events