Nicole Anderson Email & Phone Number

Ellicott City, Md, Us

Hanover, Md, Us

- Partnered with a multitude of internal clients to provide communication and to develop engaging messaging to advance strategic business priorities, improve community relationships, and strengthen the company’s brand. - Partnered with Employee Engagement leaders to amplify the voice, mission and initiatives of the Inclusion, Diversity and Equity, Employee Experience, Human Resources, and Corporate Social Responsibility teams. - Served as a strategic consultant for Senior Leadership and managed the strategic communications for global company-wide technology enhancements.- Built comprehensive and diverse communications plans for internal employees including senior leadership, utilizing various communications channels, in support of organizational change management efforts.- Wrote speeches for vice president and senior level executive for annual global leadership meetings. Provided coaching and support to strengthen message delivery to inspire and educate leadership teams.- Provided consultative and tactical support for the implementation of a new global company-wide Intranet that required collaborative work with cross-functional teams to achieve project objectives.

Severna Park, Md, Us

- Using industry best practices and research, I implemented innovative strategic communications strategy to achieve enrollment and fundraising goals, and enhance relationships with internal and external stakeholders. - Transformed School communications by establishing and reinforcing brand consistency through the implementation of a comprehensive content marketing strategy. - Streamlined project management workflow through a project management system to manage the expanded scope and deadlines and improve outcomes.- Elevated the School’s creative deliverables with professional graphic design, compelling video and photography, and impactful writing that connects to the school's core values and mission. Leveraged opportunities for professional content creation across all mediums, to advance and achieve leadership, fundraising and enrollment objectives. - Implemented a data-based approach and revamped the annual $200k marketing budget to support one of our long-held strategic goals of integrating digital marketing into our enrollment campaigns. This change has become a major component of our overall enrollment strategy resulting in a steady increase in prospects annually while saving money for the department.- Served as creative director during Severn’s revisioning and 2022 strategic planning process, leading internal committees and an outside consulting group. I ensured that our strategy and creative assets clearly articulated Severn’s mission, values, brand identity, and renewed vision while strengthening our value proposition to prospective families.- Invested in our department's professional development to decrease outsourcing and increase the flexibility of our creative assets, optimizing our department’s workflow and subsequently resulting in reduced costs and increased efficiency. - Implemented a systematized dashboard of key performance indicators to drive evidence-based marketing strategy and improve buy-in from the administration and Board.

Severna Park, Md, Us

- Served as primary storyteller for digital and print productions for a wide array of communications deliverables supporting the mission and business objectives of the school. Strengthened brand recognition by defining a clearly articulated and consistent visual identity. Designed high-quality creative assets to clearly communicate the school’s brand and value proposition in support of major campaigns including the $22 million capital campaign, Centennial year celebration, and complex merger with preschool-grade 5 school.

Custom graphic design for weddings, special events, and personal/business branding.

Leadership Essentials

Bachelor Of Arts, Strategic Communications