Natalie Roberts Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Austin, Tx

Austin, Texas

As Director of Business Development and Marketing, Roberts is directly responsible for implementing and enhancing marketing initiatives while driving forward a marketing strategy and business development plan for new marketing sectors.

Austin, Tx

Led a marketing and sales team in positioning the MileStone Community Builders brand to the target market place. Strategized the four Ps of marketing and the implementation tactics to get the message out and bring potential buyers to the community sites. Developed people and programs to effectively position the company with the target clients, in addition to marketing strategies to create a consistent brand message via continuous comparative approach with existing products, and new products coming onto market. Developed written goals, plans, and strategies. Continually monitored and measured the success and progress of these goals, making the necessary recommendations and adjustments as needed. Monitored and oversaw implementation of marketing and sales initiatives, maintaining contact with outside service providers as necessary. Contributed and oversaw design and distribution of promotional, marketing, PR, and sales programs, including flyers, signage, referral programs, advertising and events. Managed advertising deadlines, including newspaper ads, online presence, and magazines. Identified and gathered prospect lists of target market for marketing and sales campaignsDetermined budgets for sales and marketing activity to ensure that goals were met, with monthly monitoring on revenue and expenses. Prepared materials and presentations for the Real Estate community and presenters at industry events. Planned events to attract both agents and potential buyers to MileStone Community Builders that thematically supported the brand.

Texas, United States

Planned, developed and executed marketing programs to include: direct mailings, social media campaigns, client seminars, online webinars and publicity events. Prepared and coordinated materials for real estate trade shows and promotional activities targeting developers, investors, home builders and owners. Created sales collateralManaged annual budgetAdministered company client database and managed junior-level marketing personnel

Managed annual marketing budget, creating quarterly marketing plans to include quarterly budget, community specific marketing plans and community specific traffic objectives to support sales goals Implemented Google Ad Word Campaign and tracked results utilizing Google Analytics and Web Trends.Managed CMS for streetmanhomes.com in addition to creating new content.Spearheaded company re-branding project which included solidifying the Company’s messaging and positioning, website redesign, logo refresh and collateral design/production.Produced all product brochures using In-Design.Conducted monthly audits to evaluate effectiveness of various marketing mediums.Managed relationships with external agencies and freelance graphic designers.Identified trends and reallocated budget based on changes in traffic patterns and sales results.Prepared and distributed press releases as needed.Created and maintained Competitive Market Analyses (CMA) on competing builder communities and their product.