-Managing Peramoon (eCommerce for Fashion Jewellery) and Persian Design (Interior Design) Brand-Develop marketing strategy, tactics, and manage marketing programs and campaigns that drive demand, generate leads, and shape market perception. -Devise 360-degree marketing promotion plans across all channels to build up digital marketing efforts. -Build a lead funnel strategy to identify the interaction points to run targeted engagement with customers.-Build and Lead a 6 person team of SEO, Social Media, Content Marketing, Ecommerce Management, Graphic and video creators. -Performed thorough consumer research to identify consumer preference and developed consumer persona, Brand story, Brand guidelines and value proposition -Led brand positioning strategies to develop Peramoon & Persian Design as brands and to shape market perception. -Managing end-end performance-driven campaigns including ideation, execution, and optimization on Google ads, social media, remarketing, and email campaigns. -Overseeing lead generation through offline & online channels, Google Ads, Social Media Ads, and Email Marketing. -Implemented SEO/SEM and inbound marketing tactics to establish products in the market. -Track effectiveness of marketing programs, identifying gaps and tweak plans accordingly to reach maximum results

• Managing multiple social media page (LinkedIn, Twitter, Facebook, Instagram, Pinterest & other profiles) in terms of sharing content, identifying content that receives maximum engagement, responding to user queries, scheduling posts Timeline & Hashtag research.• Assisting and supervising content creation that includes blogs, whitepapers, case studies, Customer Testimonial, E-papers, Videos, and other strategically relevant communication material for social media.• Responsible for increasing website traffic through organic and paid marketing channels.• Responsible for creating strategic marketing communication plans to increase the engagement and reach of social media pages. Increasing lead funnel building thorugh Web Push Notification using OneSignal tool.• Responsible for Email Marketing, including maintaining email calendar, Executing Drip campaign & targeted email campaigns, fortnightly newsletter, product announcements, Partnership campaigns. (Tool: MailChimp)• Responsible for Online community outreach programs that includes responding to user queries on Quora, Yahoo Answers & Tumbler• Monitoring effective benchmarks for measuring the impact of social media, email marketing, web push notification, community enagement and analyse, review, and report effectiveness of campaigns in an effort to maximize results.• Pro in Google Analytics, HTML, Working with trending Blockchain & Artificial Intelligence technology!

Startup was into door to door pure and fresh milk distribution in the brand name of DairyNext.Overall business management, Customer management, Supply chain management, Process improvement, Marketing and customer query handling.

Media planner: Print, OOH & Radio Media Planning & Execution. GTM Strategy & Sales PromotionHandled end-to-end ATL & BTL marketing initiative for the region, & event management Creative Management: Briefing to Media Agency, Tailoring Communication & Outbound MessagingBrand Management: Maintaining Brand Health, Tracking Parameters & External Media Agency ManagementBudget controller: Line Specific Budget Allocation, ROI Tracking & Collateral ManagementMarketing intelligence: Consumer Behavior, Retail/Outdoor Intelligence, Competitor Studies & Market ResearchExternal Communication: Multi Branded Retail Branding, POS & POC (DSE) ManagementEvent Management: Trade Shows, Exhibitions, Brand Activations & Sales PromotionLeadership: Managed a team of 6 Marketing Executives & Senior Executives at KAIL LimitedAchievement: Successfully organized mega distributer meet for South India with 230+ participationsSuccessfully executed ATL campaign (Bill board, Gantry, Newspaper Ad, and Bus shelter branding) across Kerala during Onam. 16% increase in overall business volume in 6 months in my region.Led the team of 96 in-shop merchandisers in the entire region and helped sales team increase the sales volume.

• Merchandising: Training, Briefing & Development of Merchandisers for Better POS Elements• Trade Activation: On-Shop & In-shop Signages, Strategic Placements, Sales Generating Promotional Drives, GTM Execution & POS Placements• Brand Management: Visibility Management, OOH Advertisement, Zone Specific Collateral Drives & Sales Activations.• Budget controller: Line Specific Budget Allocation, ROI Tracking & Collateral Management• Marketing intelligence: Retail & Outdoor Intelligence & Competitor Activity Tracking.• Event Management: Trade Shows, Exhibitions, Brand Activation• Vendor Management: Liasoning with Creative Agency, Ensuring Proper Execution of marketing deliverables.

a. Looking after branding and promotion related activities for entire Central & South Indiab. Activating various marketing campaign through proper channel.c. Independently handling distributors for their product promotion related queries d. Looking after merchandising activities for the dealers.e. Coordination with HO for marketing implementation in these states.f. Planning and deployment of POPs and promotional materials.g. Competitor price tracking and tracking the competitor move in the market.h. Vendor activation, Development and management.i. Working closely with sales team for market response tracking and managing the market feedback.j. Suggesting new ideas for brand awareness and therefore developing the brand recognition in the market.k. Event planning and execution. l. Print media planning, Market research and analysis