Neil Trotter Email & Phone Number

Guelph, Ontario, Canada

Ensured the National Sales Team’s achievement of corporate sales objectives, strategic business goals, as well as their targeted professional development.Fostered effective account management relationships, and strategic account development oversight with key mass merchant and independent retail partners.Collaborated on forecast and budgeting with Executive Management Team.Integrated and deployed pricing strategies and sales promotions for the national retail channel.Championed a weekly sales teleconference that includes the National Sales Team, Executive Leadership Team, and the Marketing & Communications Department.Outperformed Canadian market trends and comparative worldwide trends within the Imaging and Sport Optics channels even through the challenging times of COVIDSupported and empowered a team consisting of mid-level and senior sales representatives through strong and supportive coaching.

Outperformed sales targets year over year, to position Nikon as a leader in the Canadian Sport Optics industry, while leading worldwide subsidiaries in sales growth.Attained 120% sales growth over 4 years, while capturing significant market-share in the Outdoor / Hunting / Golf / Imaging channels.Developed and managed a National Sales Team that integrated corporate Territory Managers, Sales Agencies, and Distributors.Developed and expanded national dealer base in all industry channels.Cultivated relationships with strategic national retail partners.Oversaw the design, creation and delivery of marketing programs, and successfully integrated tactical pricing strategies within all industry channels.Strategically coordinated and implemented a national advertising program which included digital, television, print, and product sponsorship.Designed and implemented training materials for National Sales Team, head office staff, and retail partners.Collaborated with a world-wide product development team to bring disruptive innovation & progressive products to the market.Managed key relationships across multiple distribution and retail channels to achieve corporate revenue and profit objectives

Successfully led a feasibility team to develop the Sport Optics Division as a separate business unit within the organization to attain critical mass.Successfully cold-called on hunting and outdoor retailers in Ontario and Atlantic Canada to develop a solid retail base resulting in 30+ new accounts.Trained and educated head office staff on Sport Optics products and their applications.Assisted with national advertising and promotional initiatives.Provided market & consumer analysis to develop new industry channels.Fostered strong relationships with key mass merchants and independent retailers.

Deployed strategic selling, and dynamic product training to surpass corporate revenue objectives and capture market share.Increased sales by 300% in Western Ontario and Atlantic Canada.Developed and maintained effective relationships with retail partners through business performance analysis, shared strategic objectives and tactical planning.Designed training and promotional materials for in-store initiatives as well as training curriculum for National Sale Team and corporate head office staff.Demonstrated unsurpassed product knowledge and application within our organization, and also our industry in the emerging digital market.