Senior Director - Consumer And Shopper Marketing (Through 2020)
CurrentConsultant for leading provider of big data, predictive analytics and forward-looking insights that help CPG, healthcare, retailers, and media companies to grow their businesses. Onsite Consulting leader for global laundry company, Henkel. Collaborated with cross-functional teams bringing strategic data analytics, research, and product offerings to clients. Managed offshore team of two. Awarded for outstanding end-to end complex project delivery.Selected achievements:⢠Strategic Analytics/ Insights: Leveraged innovative analytical rigor to integrate insights from multiple data sets and research to create persuasive presentations; Drove $100M+ in revenue growth.⢠Executive Reporting: Revised existing reporting system by creating innovative dashboards to generate KPIs, streamlining process and resulting in more strategic and cost-effective sales, product, and marketing initiatives, saving ~200 hours per quarter.⢠Client/Stakeholder Management: Cultivated strong relationships and reputation as trusted advisor with junior, middle, and senior level clients across marketing, research, sales, and category teams at Henkel.⢠Training: Empowered entire client marketing, sales, and category departments to independently access complex data platform, data visualization tools and understand relevant research and analytics methodologies offered. ⢠Business Development: Actively identified incremental sales and business development opportunities despite limited opportunities within client organization, generating incrementalDx