Director Of Marketing
My role as the ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ ๐จ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ at JamPlay.com was to grow topline revenue for courses and subscriptions.๐บ Assembled annual marketing budgets including marketing technologies and digital media spend.๐บ Project-managed promotional programs that achieved significant growth from online conversions.๐บ Created and optimized all digital marketing campaigns.๐บ Created lead-generation strategies end-to-end.๐บ Key project contributor in an extensive research study to develop a core cross-section of ideal members and key growth segments for new course creation.๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ/๐๐ก๐๐ง๐ง๐๐ฅ๐ฌ๐จ Sendgrid, Mailchimp, Keap, ActiveCampaign, Emarsys๐ Clickfunnels, Wordpress๐ฐ Shopify๐ฃ Facebook, Instagram, Google Ads, Microsoft Ads, TrustPilot, YotPo, Partnerize๐ SEMrush, DataStudio, Google Analytics, Heap, LastPass, Google Trends, Microsoft365, Funnel.io, Adspy, Adbeat