My role as the 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 at JamPlay.com was to grow topline revenue for courses and subscriptions.🔺 Assembled annual marketing budgets including marketing technologies and digital media spend.🔺 Project-managed promotional programs that achieved significant growth from online conversions.🔺 Created and optimized all digital marketing campaigns.🔺 Created lead-generation strategies end-to-end.🔺 Key project contributor in an extensive research study to develop a core cross-section of ideal members and key growth segments for new course creation.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲/𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬📨 Sendgrid, Mailchimp, Keap, ActiveCampaign, Emarsys🌐 Clickfunnels, Wordpress💰 Shopify🗣 Facebook, Instagram, Google Ads, Microsoft Ads, TrustPilot, YotPo, Partnerize💠 SEMrush, DataStudio, Google Analytics, Heap, LastPass, Google Trends, Microsoft365, Funnel.io, Adspy, Adbeat

Responsible for onboarding new affiliates, monitoring campaigns and policing fraud.Discovered brand poaching affiliates and saved the company $50k+ in wasted profit.

Setup and managed all paid digital media campaigns end-to-end.

My role encompassed the oversight and management of course creation including:• Director• Audio Engineer• Videographer• Video Editor• Graphic DesignerNotable improvements I helped to establish:Implemented an overhead camera angle that gives students a much better view of the guitar.Reduced video ingestion times by using the latest software to auto-sync timeline events.Reduced editing times by implementing video layout templates with drag and drop functionality and multi-cam viewing.Some of the musicians I personally worked with include:• Steve Stevens (Billy Idol)• Dave Ellefson (Megadeth)• Billy Sheehan (Mr. Big)

Job duties included editing video and audio. Basic photoshop editing.