Kevin Y. Email & Phone Number

New York, NY, US

New York, NY, US

Lead lectures on Digital Marketing and Software Dev:* Intro to Software Dev - Terminal | Git | Front-End* Social Media Marketing - Meta Business Suite & Twitter/Linkedin Strategy* Data Analytics and Visualizations - Google Analytics 4 + Data Studio* Ecommerce Marketing - Strategy and Platforms* Search Engine Marketing - Google Ads & GTM

Palo Alto, CA, US

Travelled around! Visited parts of South America, road tripped and hiked around the US, and surfed in Morocco!

Palo Alto, CA, US

Experienced leader in web experimentation and growth insights:* Chartered and managed web/product experimentation & insights lifecycle across global digital services: [ideation, business alignment, prioritization and roadmaps, UX design, execution, reporting, implementation].* Drive self-serve experiences across multi-cloud products by optimizing.

Palo Alto, CA, US

Enable strategic growth initiatives of core site and user flows: user acquisition, conversions, and retention* Increase user retention, product engagement, and revenue conversions through on-site optimizations and email campaigns.* Increase user acquisition streams through on page and technical SEO. Oversee inorganic traffic strategic growth channels.*.

San Francisco, California, US

• Guided the strategy of the content discovery platform (Dolby Experience Finder) to align with user flows and optimized digital experiences.
• Strategized and outlined requirements for CMS migration and website development across APAC geographies.
• Created 1400 records on SFDC backend and managed content through Episerver CMS front-end on Dolby.com

• Provide weekly lectures on HTML, CSS, and JavaScript fundamentals and functions.
• Teach students how to create a responsive, professional website utilizing web development best practices.
• Use Adobe Classroom to monitor student learning objectives and assist with debugging code.

Berkeley, California, US

· Served as a representative for 30,000 undergraduates on the Board of Directors of a 501(c)(3) non-profit.

Berkeley, California, US

· Manage the weekly operations of the office's pre-law department, legislation department, and special projects department.· Plan and facilitate weekly senior staff meetings.· Correspond with campus admin and community leaders to cooperate on office projects.

Berkeley, California, US

· Streamlined city politics to the student body and represented students in advocacy of higher density student housing and student safety. · Drafted resolutions, for the Associated Students of the University of California, in support of local ballot measures.

Berkeley, California, US

· Liaison campus safety officials and students to improve student representation in campus safety committees.· Created strategies and work with city/school officials to improve lighting around campus and in areas of high student density (Fiat Lux!)· Improved institutional memory of past campus safety initiatives and organized collaboration of current ASUC.

Berkeley, California, US

· Created lectures, organized projects, and communicated with ASUC stakeholders to teach the history and structure of the Student Government to a class of 30, develop students' professional careers, and equip students to be effective advocates.· Planned and lead weekly discussions for a cohort of fifteen students, facilitating conversation on the course.

Berkeley, California, US

· Draft a professor textbook adoption program with the student store to decrease textbook costs.· Coordinated with campus officials and organizations to plan activities for a campus security week.· Collaborated on the UCSA International Student Resolution, created a new position on the UCSA board in support of international students. · Researched pending.

South San Francisco, California, US

- Directed, edited, and produced video and awarded CUGH 2021 Global Health Challenge.- Expand on inbound marketing strategies to increase website engagement.- Research and implement effective GTM strategies for new product lines.- Develop materials and campaigns to expand audience awareness.- Analyze marketing channels to identify target audience.

San Jose, CA, US

• Conducted affinity analysis with python on the IoT portfolio to create a ML predictive model with AWS Sagemaker.
• Drove predictive modeling initiative, from defining objectives and timeline, to execution with CloudOps and offshore.
• Collaborated cross functionally to build an Account Based Marketing dashboard in Excel to report quarterly movement of Tier 1/2 accounts with SFDC & Eloqua data, informing stakeholders of quarterly campaign and.
• Identified gaps in Cisco.com customer journey touch points and initiated an IoT hub Customer Experience Study.
• Nominated by colleagues for Innovate Everywhere - You Inspire Level 3 Award for visualizing ABM movement.
• Assisted the Cisco.com manager and content team with SEO strategy for IoT pillar pages.

• Lead the B2B and B2C marketing strategy for Merch Monster Screen Printing:
• Automated integrated email campaigns with marketing automation software and CRM, increasing audience engagement by 10%.
• A/B Test outbound marketing tactics in order to maximize engagement.
• Developed the annual marketing strategy and increased organic search traffic by 40% with 80% new visitors.
• Created eCommerce stores and monitored sales data to optimize product offerings and facilitate customer transactions.
• Utilize web analytics (website/email/forms) to monitor KPI’s and create weekly marketing reports.

Berkeley, California, US

Advise club executives and assist with project manager mentorship.

Berkeley, California, US

· Simulated linear models to analyze the client's demand elasticity and create a profit maximizing business plan.· Utilized data from target audiences to optimize user acquisition and create a priority analysis.· Assessed potential product feasibility and market landscape for EV's fleet solutions team.· Managed client interactions & directed 5 consultants.

Oakland, CA, US

• Managed the organic inbound marketing strategy
• Custom coded email campaigns, increasing audience open rates to 46% (2x increase) and click through rates to 15% (5x increase).
• Performed ongoing web analytics on key website flows
• A/B tested UI to maximize visitor engagement
• Performed ongoing social media engagements via CMS
• Worked with content team in order to optimize blog posts and website content with strategic, relevant keywords.

US

· Assisted the executive director with monthly showcases for the Inn.· Created an argument representing Yelp in Hassell v. Bird and presented in a mock trial presentation for 20+ legal professionals.

Indianapolis, IN, US

· Created blog posts with evergreen content on local, Crawfordsville activities to improve local SEO of Teal Ninja's affiliate site, Hub54.· Managed a team to research and update the service pages and main website of Teal Ninja to align with strategic market goals and initiatives for small businesses, digital trends, and technology.

• Raised website ranking to within the top 1 million by optimizing 250+ articles.
• Analyzed platform analytics (google/twitter/CRM-Active Campaign) to develop client personas and improve content marketing.
• Created logic for marketing automation and utilize a/b testing with CRM tool to maximize engagement.
• Managed the firm's 5 social media accounts and utilized Hootsuite to track and maximize ROI on article posts.
• Used WordPress and CSS/javascript to update and maintain firm's main website and designed.
• Digitized our firm's incorporation form by creating Typeform logic.

As an intern at Congressman Honda's campaign office, I worked with the financial office, assisting associates and clients with communication and other services including, but not limited to: financial planning, information distribution, data entry and research, and administrative assistance. I’ve led data research projects with 7 other interns; aided fund.

As an intern at PhysioCue, I developed skills including but not limited to materials management, protocol development and testing, product enclosure development, as well as material seeking/compiling. I have team work as well as being introduced to NIH and NHLBI grant opportunities.

Bachelor'S Degree, Political Economy - Technology And The International Economy; Minors: Public Policy, Data Science

Education record