Data Scientist
Current- Developed and deployed ML models to analyze creative assets and forecast sales.- Implemented advanced data collection and tracking setups.- Set up data lakes and built dynamic data visualization dashboards for clients.- Optimized costs by segmenting projects in Google Cloud.- Utilized SQL and Python for data preprocessing and analysis.- Integrated missing marketing data into reporting APIs and created new API connections.- Developed app tracking and app-based data dashboards.- Developed and deployed custom scripts for data collection from various sources, like Google Trends.- Improved tracking templates.- Improved a data lake for GA4, eliminating reporting discrepancies.- Built an internal wiki for the company.- Provided team education and support on all levels.