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Director of Product at Route (10+ years leading product teams, Affirm alum)• I lead a team of PMs ($100M+ revenue product lines) responsible for B2B2C post purchase experiences, increasing AOV/cart conversion, and reducing fraud • Checkout A/B testing optimizations for 15,000+ merchants• Platform services and payment billing systems• Machine Learning personalized recommendations, Capital underwriting, and loans
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Principal Product ManagerUpstartSan Diego, Ca, Us -
Director Of ProductRoute Oct 2023 - PresentLehi, Utah, Us• I lead a team of PMs ($100M+ revenue product lines) responsible for B2B2C post purchase experiences, increasing AOV/cart conversion, and reducing fraud • Checkout A/B testing optimizations for 15,000+ merchants• Platform services and payment billing systemsRoute is the leader in the post-purchase experience. From delivery to re-discovery, Route protects brands and their customers with licensed shipping insurance, fast issue resolution, package tracking, carbon-neutral shipping, and remarketing. Route helps brands control for the unexpected and transform even negative experiences into opportunities to drive loyalty. Since launching in 2019, Route has built an ecommerce network of 13,000 brands and 3+ million active app users, and customers have chosen to protect nearly 150 million orders. Route seamlessly integrates with leading ecommerce platforms, including Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, and WooCommerce, and also provides custom API integrations for enterprise merchants. -
Lead Product ManagerAffirm May 2021 - Oct 2023San Francisco, California, UsLead Product Manager at Affirm. I manage a team of 3 PMs focusing on:• Consumer Return and Exchange Experience (B2B2C)• Revenue Growth Strategies for Merchants (B2B)• Machine Learning Recommendations, Capital, Risk, and Underwriting (Data Science)Affirm empowers people to say yes to more of the things they love. While traditional credit cards charge compounding interest and late fees, we show you up front exactly what you’ll owe—with no hidden fees and no surprises. And through advanced technology and analytics that look beyond traditional FICO scores, we’re able to serve a much broader population than anyone else in the space. -
Group Product Manager (Acquired By Affirm)Returnly Jan 2020 - May 2021San Francisco, California, UsAcquired by Affirm in May 2021Joined the Series B Startup with 50 employees and product team of 2, scaling the team to 200 employees and a product team of 12 through the acquisitionReturnly is the only return solution that lets shoppers get the right item before returning the wrong one. Returnly gives shoppers returning products online instant credit that can be used to buy again before shipping products back. This better returns experience drives 3x more purchases and 20% uplift than standard return methods and commands a 92 Customer Satisfaction Score (CSAT).Product returns is a moment of truth for both merchants and shoppers. Returnly aligns interests and removes friction altogether by taking the product returns risk and fronting purchases made with Instant Credit. We built proprietary consumer behavioral credit underwriting capabilities and leveraged equity and capital markets to expand the program to thousands of merchants, processing USD billions of returned merchandise and improving the shopper experience for millions of US consumers. -
Senior Product Manager, EcommerceAppdirect Jul 2018 - Dec 2019San Francisco, Ca, Us• Product Manager for AppDirect’s flagship product, AppMarket, a white-label marketplace to sell your own software offerings and 3rd party products (powering: ADP, Comcast, and Intuit)• Managed a 3-sided marketplace (Developers, Platform Owners, Customers) and 3rd Party Integrations to create a Developer Add-on Store• Led 3 local and global scrum teams (20 Engineers, 3 QA, 2 Designers) -
Product ManagerAppdirect Aug 2016 - Jul 2018San Francisco, Ca, Us -
Product Manager (Consultant)Deloitte Digital Aug 2015 - Aug 2016Usa, Us• Managed 3 scrum teams through the full development lifecycle, creating Washington’s first Health Insurance Exchange accessed by over 1.5 million annual users• Identified high risk operational issues by analyzing data sets using SQL, client interviews, and NPS metrics for Clients (Cisco, Medallia, S&P 500 Financial Providers) -
Business Technology AnalystDeloitte Digital Sep 2013 - Aug 2015Usa, Us -
Risk Consulting InternKpmg Jun 2012 - Aug 2012New York, Ny, Us• Recovered revenue from contract financial misreporting and licensing for Clients (IBM, Seagate) -
Board Of DirectorsAssociated Students, Inc.-Cal Poly San Luis Obispo Sep 2011 - Jun 2012San Luis Obispo, Ca, Us• Campaigned and won a university wide election• Represented over 2200 students in the College of Business managing a $12 million students fund• Acted as an advisory group on issues, policies, and procedures related to advising across campus• Reported to the Provost and Vice President for Academic Affairs review processes for the allocation of the University’s net proceeds from intellectual property and policy changes
Oliver Liu Skills
Oliver Liu Education Details
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California Polytechnic State University-San Luis ObispoBusiness Information Systems -
University Of Potsdam -
Saratoga High School
Frequently Asked Questions about Oliver Liu
What company does Oliver Liu work for?
Oliver Liu works for Upstart
What is Oliver Liu's role at the current company?
Oliver Liu's current role is Principal Product Manager.
What is Oliver Liu's email address?
Oliver Liu's email address is ol****@****ail.com
What is Oliver Liu's direct phone number?
Oliver Liu's direct phone number is +140831*****
What schools did Oliver Liu attend?
Oliver Liu attended California Polytechnic State University-San Luis Obispo, University Of Potsdam, Saratoga High School.
What are some of Oliver Liu's interests?
Oliver Liu has interest in Traveling To Two New Countries A Year, Education, Tech Trends, Tough Mudder And Other Fitness Events.
What skills is Oliver Liu known for?
Oliver Liu has skills like Leadership, Microsoft Excel, Data Analysis, Access, Public Speaking, Social Networking, Teamwork, Sql, Team Building, Information Technology, Finance, Public Relations.
Who are Oliver Liu's colleagues?
Oliver Liu's colleagues are Ted L., Kai Hall, Rami Abu-Attiyeh, Suprasanna Mishra, Allison Huber, Phoebe Morales, Lindsay Molina.
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