Director Catalogue A&R

Head of Business Development at Cocoon Child, a start-up children’s clothing company sourcing independent children's clothes brands from around the world that focus on being ethical and sustainable, and bring sunshine to children's wardrobes, whatever the weather.*Collaborating with Cocoon Child’s founder to develop the company’s growing online retail business and establish a strong brand identity. *Managing website design and development.*Creating and optimizing digital marketing campaigns across varied media platforms to maximize sales revenue. *Spearheading networking and business opportunities to expand the business into new physical retail destinations.

Worked centrally between artists, management, A&R, production and global marketing and licensing teams to identify valuable product and marketing opportunities within an artist’s catalogue; managing these projects from initial conception through global product release across physical, digital, streaming and merchandising revenue streams. Managing projects within specified budgets and timeframes, proactively prioritising work to make sure pre-determined release schedules were met.* Led back catalogue exploitation for a diverse roster of top priority, high-revenue earning artists across a range of WMG’s record labels, including Parlophone, Atlantic and Warner Bros.* Managed the catalogue projects for artists including David Bowie, The Smiths and Fleetwood Mac. * Managed the creation of bespoke, and localised, marketing assets to support international product release across the diverse needs of varied global markets.* Directed incremental exploitation of vinyl formats within the department, including managing WMG’s Record Store Day catalogue offering each year and successfully exceeding the $1 million budget target, with over 25 individual releases annually.