Mike Barton Email & Phone Number

Lehi, Ut, Us

Tucson, Arizona, Us

AudioEye provides a flexible and customizable accessibility platform and services to build inclusive digital experiences. Trusted by the world’s biggest brands–like Samsung, Calvin Klein, and Samsonite–AudioEye provides solutions for over 107,000 customers so the way the world works, works for all.

Tucson, Arizona, Us

Built out an enterprise content marketing discipline focusing on modern B2B best practices.

Bellevue, Washington, Us

Big win: Built out customer marketing team with a focus on customer events, advocacy programs, email programs for upsell + nurture, and scalable onboarding communications. • Customer events: Set strategy, key objectives and results, and planned all aspects of Zenoti presence at customer conferences. Drove new leads and additional revenue from cross-sell opportunities. • Customer events: Developed event and audience specific content journeys for events, including pre/during/post-show communication, booth content and presentations. • Onboarding: Created onboarding email strategy and 7 email programs to more quickly onboard new users and automate onboarding communication. Reduced pre-live churn from 10% to 5%. • Advocacy: Scaled strong customer testimonial and advocacy program, telling more focused and results-oriented customer stories that could fuel demand gen programs and website content. Leveraged events to capitalize on customer advocates at scale.• Reviews: Led automated and personalized customer review push that led to significant increases in Zenoti review ratings on Google, G2 and Capterra (achieving year-long goals in 4 months).

San Jose, Ca, Us

Big win: Improved fragmented customer email experience by implementing governance, improved internal processes and built execution engine for customer email programs. • Led a new team focused on aligning various internal email requests and prioritizing customer communications. After an in-depth audit, put a plan in place to ensure customers were not being overloaded with emails across Adobe teams.• Created centralized process for teams to leverage planning, delivery and testing of approved customer emails.• In conjunction with the Adobe customer success team, built a monthly scaled customer newsletter program that customer success managers could use to personalize content to key customer accounts.

San Jose, Ca, Us

Big win: Developed bespoke content for executives in our top accounts that was scalable in a newly formed executive digital program. Piloted a new digital keynote series to scale opportunities for executive engagement. • Launched customer executive video, blog and social series leveraging our customer leaders’ expertise and leadership best practices. • Led content development and program planning for a 100% digital executive monthly hour-long keynote during 2020 pandemic, including selecting session themes, making 3rd party and customer speaking recommendations, and helping craft the session content arc. • Worked closely with Adobe and customer executives regularly to craft their messages, focus their POVs, and create memorable content-driven programs.

San Jose, Ca, Us

Big win: Developed framework for customer marketing and retention programs, building out persona frameworks, overall program objectives/goals, and content strategy.• Collaborated closely with Creative Cloud enterprise business unit to build out 3-year vision, audience specific engagement ladders, and launched new adoption and value realization programs.• Created “Adobe Creative Insider” aspirational customer advocacy program to give customers a resource to learn tips and best practices and join a community of like-minded peers. • Developed content-first onboarding program that had 2-4x success of typical demand email campaigns. Evolved onboarding program to 7+ segmented customer email programs.• Audited customer-facing content to determine gaps and created new content to supplement engagement programs with a focus on practitioner and customer content.

San Jose, Ca, Us

Big win: Created framework for a ‘winning’ Summit breakout session and helped grow # of sessions from ~30 to 100+ over the years, while maintaining high session ratings and scores. • Helped manage summit breakout session content across all product categories. Conducted speaker training to ensure every session had a strong core message, flow, and key takeaways.• Met with every session presenter in advance to influence slide design and session content.• At Summit, managed session recordings and presentation logistics allowing for content usage post-Summit.• Developed content themes and key messages for multiple Executive Experiences at MAX and Summit, working with executive customers and thought leadership experts on presentation content, presentation development, and execution.

San Jose, Ca, Us

Senior Manager, Digital Media content strategy team (2011-2015)Big win: Created first content strategy and demand programs for Document Cloud and Creative Cloud enterprise business units, focusing on new audience segments and building a new reputation for Adobe as a thought leader.• Built content strategy framework and content for Digital Media audiences, including the successful first Adobe enterprise interactive content experience.• Introduced stronger content approach with internal theme: ‘Enterprise customers are people too’ – focusing on design, storytelling, and message differentiation.• Innovative “Achieving Deliciousness” interactive content experience beat Adobe.com averages with low 23% bounce rate, ~5 minutes spent on site, and 16% return visitors.

San Jose, Ca, Us

Big win: Rethought and updated Adobe.com digital marketing pages experience from a very demand-heavy approach to a more thoughtful customer journey.• Created web strategy and journey framework to revamp digital marketing pages. Worked closely with studio and web design team to implement a completely new experience that led to higher engagement rates and increased page pathing.• Transitioned from product-focused messaging to solutions-focused approach aimed at helping customers solve business challenges.• Created web content strategy and plan to surface more thought leadership and customer content to better highlight customer success

Lehi, Utah, Us

Demand generation content specialist (2008-2010) Big win: Helped pioneer content marketing at Omniture through a program of whitepapers, webinars, and customer success stories. While the norm today, this was very new at the time. • Created content strategy to drive analytics, testing/targeting, and social products through innovative content marketing approach.• Implemented rigorous testing program to better understand top performing asset types, titles, content length, etc. • Aligned closely with sales in monthly content trainings, allowing sales to better utilize content and future content to include sales/prospect feedback.

The integrated marketing communications program emphasizes the crossroads of consumer insight and measurable marketing investments. Client projects include sponsors like Pizza Hut, Orbitz, ESPN, and International Truck and Engine.

Chicago, Il, Us

The responsibilities for this position were:* Work with marketing and corporate relations team within Easter Seals to conduct data management practices; create snapshot of current state of department data and provide recommendations for future data conversion into CRM system* Create alpha-test for specific members within Easter Seals, including data conversion, basic CRM database training, and best practices. Use the results of this test to transition future team members* Based on constituent groups in the CRM database, create an integrated marketing plan; use current marketing and relationship-building activities to further leverage data contained in database.

Kansas City, Missouri, Us

Us

Master'S Degree, Integrated Marketing Communication

Bachelors, Advertising/Marketing, English