Shawna O'Neill Email & Phone Number

- Orchestrate and develop CX initiatives, including training, content, messaging, onboarding and events to significantly increase company-wide adoption of customer-centric values.- Design and execute Infineon’s first internal customer experience “intent statement” program designed to ensure consistent customer-centric behaviors are being executed to our internal & external customers across the employee base, resulting in increased brand visibility, a marked increase in employee engagement and service excellence surpassing customer satisfaction goals. - Develop, produce and oversee all creative campaigns for CX programs working with 3rd party agencies and designers. - Lead a team of content and program executers to create and implement organizational policies, creative assets and programs- Collaborate with senior leadership and corporate communications to refine and report on CX strategies and outcomes, ensuring alignment with broader organizational goals.- Partner with key functions across the organization in defining and shaping the organizational values, structure and culture required to achieve our vision and mission.- Developed a recognition system to underscore the critical role of employee appreciation in cultivating a customer-first culture.

Nashville, Tennessee, United States

After 15 years in the entertainment industry, I dove into the booming tech world. I discovered I had a knack for getting into the customer psyche to generate customer acquisition through strategic content marketing, applying my deep experience of the creative world.• Owned content strategy, execution, and optimization of marketing campaigns in support of major U.S. mobile carriers and retail partners, achieving brand awareness and product engagement KPIs.• Partnered with cross functional teams to develop, launch, and test engaging, data-driven consumer-facing content.• Provided strategic direction for initiatives including new products and acquisition campaigns to ensure creative ideas are effectively targeted.• Developed a net new creative content process (30+ team), rolling out a new project management system, creative workflow, and file structure.• Led creation of gamified content experience to identify customer personas, increase brand awareness and create a more tailored customer journey.• Launched a multi-flow engagement campaign for Asurion Photo App which increased product engagement by 65k users in two weeks.• Launched and optimized the content strategy for the first full D2C email acquisition series for Asurion’s Home product, resulting in 30 new customers p/day. • Partnered with the data science team to test content models which resulted in improved app retention by +6% and tripled home product cross-sales.

Nashville, Tn

After 10 years in agency world, I was recruited to Nashville to work in-house at the CMT (Country Music Television) network, supervising internal creative teams and external agencies to produce On-Air motion graphics for original series, promotional campaigns, off-channel promotion and live broadcast events. • Oversaw strategy, visual branding, production, and execution of on-air graphics and promotional content in support of original series and live broadcast events.• Managed an award-winning team of 5-10 Designers, a project manager, coordinator and various external agencies. • Associate creative directed and managed all projects/shows that included our 360 creative marketing campaigns, on-air branding elements, and integrated marketing partnership deliverables via in-venue performance screens. • Worked directly with the internal stakeholders to conceptualize and develop initial creative, strategy and production for the visual branding/graphics and overall creative.• Co-led a yearlong multi-platform network rebrand effort in 2017, effectively partnering with stakeholders, branding agency and a design firm.• Identified strategies and solutions to meet project goals and improved and streamlined creative work processes. • Demonstrated strong project management skills including approval process, scheduling, budget management, team hiring efforts, and creative feedback.

Los Angeles, California, United States

• Developed conceptual cuts while working with the client and their campaign positioning.• Produced multiple TV spots for multiple campaigns including “THE CALL” TV Campaign, finishing the first spot of the campaign at a v1 and testing #1 out of 3 vendors.Trailer/TV Campaigns (Producer): The Call TRLR/TV, Battle Of The Year TVTrailer/TV Campaigns (Co-Producer): Safe Haven TV, The Host TV

Hollywood

Played a critical role for The Ether - a boutique Motion Graphics + Branding Design Studio - that aimed for perfection and delivered a singular experience. Worked in concert with Creative Director to build a network of ideal clients. Learned the "ins and outs" of running a business, and the importance of good design in creating a brand. • Managed all active projects/campaigns, production, clients, designers and staff workflow. • Liaison to the client, scope/planned with the Creative Director, managed client expectations/needs, and ensured creative concepts were achievable with timeline and budget. • Executed & implemented: budgets/invoicing, R+D, brainstorm + concept development, briefs, scheduling, finishing, quality control + delivery.• Supported project goals articulated in the creative brief, motivated and led creative production teams across all projects.• New Business: employed the company’s network + marketing efforts, built brand awareness and generated new business with networks/vendors/studios while fostering client relationships.

Hollywood

This company and team of creatives - showed me, in a foundational way, what Theatrical Marketing truly is and should be about. I fell in love with "the business" all over again. • Worked with Creative Director to help implement creative strategy and supervise all stages of production including development, copy, editorial, music, voice-over, graphics creation, and finishing.Theatrical Marketing Campaigns: Bridesmaids TRLR, 127 Hours TRLR/TV, The Dilemma TV

Hollywood

At Trailer Park - I learned to move fast, eat while standing up, utilize my resources, covet and nurture my relationships with clients/editors/designers, make ideas matter, navigate difficult situations (with challenging people), work in *ideal* situations with amazing people, and above all: just "make it work."​ I started as an Associate Producer, and soon began to specialize in producing Trailers & TV spots for big campaigns, working directly as the lead with MGM. • Collaborated in the implementation of concept development, creative direction, and strategy with clients, editors, graphics designers, copywriters, and music teams to produce Trailers and TV spots for theatrical campaigns.• Managed all stages of production including development, copy, production, editorial, music, graphics creation to project budgets and finishing.• Lead in producing creative for MGM 2009 360 marketing campaign, FAME. Delivered over 50 content piece/assets that included TV Spots, Trailers, International Trailers, Radio and Music Video to name a few. Theatrical Marketing Campaigns: Fame-TRLR/TV/INT'L, Valentine's Day-TRLR/TV, The Backup Plan-TRLR/TV, Sex & The City 2-TRLR, The Good Guy TRLR, Angels & Demons-TV, Confessions of A Shopaholic-TRLR/TV/INT'L, Adventureland-TRLR

Beverly Hills, Ca

Maximized a small team while also establishing relationships with outside vendors to deliver excellent creative on budget. Theatrical Marketing Campaigns: The Orphanage TV, La Vie En Rose TV, The December Boys TRLR, Darfur Now TRLR, Tennessee TRLR, Unearthed TRLR.

Los Angeles, California, United States

After one year as Production Assistant, promoted to Production Manager role.