- Ideated and executed innovative and impactful go-to-market tactics- Developed strategies and acquisition-driven assets to drive business growth - Crafted engaging user journeys and narratives designed to attract prospective clients- Conducted market research and development to maintain a competitive edge

- Created high-performing ad content across all major platforms, ensuring adherence to regulated industry guidelines for tobacco and vaping products- Showcased exceptional writing ability through compelling press releases, bylines, op-eds, media pitches, and blog articles- Ensure all creative abides by regulated industry guidelines.

- Wrote clear, concise, SEO-optimized content to support brand and marketing campaigns, including customer-engaging ads, white papers, blog posts, etc.- Conceptualized and executed global seasonal campaigns and product launches.- Proposed new content formats to showcase products, educate customers, and generate leads.

- Provided ideas for programming and speakers- Wrote copy for daytime programming events- Managed the delivery of all marketing materials and oversaw the official program booklet- Managed a team of seasonal coordinators

- Drafted and fully executed all artist contracts

- Managed administration during the busy end-of-year budget and strategic planning period- Completed research projects and proposals, keeping track of priorities - Organized the daily schedule, coordinated meetings, and conference calls

- Prepared and sent out daily venue packs and rider materials- Managed a team of seasonal volunteers- Prepared documents and signage as required at each venue- Prepared materials for the venue manager and box office training sessions

- Managed the registration of all industry delegates attending the festival- Responded to all industry inquiries and requests from high-level agents and managers- Oversaw the preparation and distribution of accreditation, passes, and tickets

- Managed 15-20 social media pages for auto dealerships across Canada, scheduling a large volume of high-performing posts daily- Responsible for presenting quarterly reports to clients, providing analytics and strategic planning for the upcoming quarter to ensure leadership in the market

- Managed Facebook, Twitter, and Instagram pages, creating bilingual (English/French) high-performing posts for the 3 day artist-run festival in Charlottetown, PEI- Increased social media followers/fans by an average of 118% in 3 weeks

- Specialized in radio tracking, marketing/branding, handling publicity for new releasesand executing successful grant applications

- Primary artist liason at an annual five-day music and arts festival, showcasing over 250 bands, comedians, filmmakers and artists to over 30,000 attendees in more than 35 venues- Assisted in generating a record-breaking $3.4 million in economic activity for Alberta (Tourism Calgary, 2015)

- Filled an integral role as Guest Relations Manager of a 12-day multi-genre film festival, showing over 200 International feature and short films with over 36,000 attendees annually- Assisted in increasing the industry pass sale by 60% and doubling attendance at industry events during my employment