Tom’s love for promoting brands began early. Like age 13 early. As an enterprising kid in Ames, Iowa, he rose at 5 every morning to sling the local newspaper in nearby driveways, hell-bent on making sure his customers were satisfied. His enthusiasm was so infectious, he increased neighborhood subscriptions by 25%. Not normally the job of a paperboy, but he was that good.As a journalism major at Iowa State, Tom took on a reporting job at the college newspaper, which led to selling ads. He loved it. So much so, it changed the trajectory of his career. Following an eye-opening internship at a Minneapolis advertising agency, Tom graduated with an appetite for marketing and officially became an Ad Man – think Don Draper without the booze and cigarettes.After climbing the ranks at a few leading agencies, Tom teamed up with a couple of former Fallon coworkers to launch NeutronGWD, a Colorado-based culture catalyst. Our mission is to help companies and organizations advance their goals and strategies through the enhancement of employee engagement, satisfaction and success in the post-pandemic, hybrid workforce era.My buddies and I had fun for a few years, but we decided to shutter NeutronGWD. Now I'm looking for my next adventure -- either part-time or contract work.
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New AdventureOn My Time Jun 2024 - PresentDenver, Colorado, United States
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PartnerNeutrongwd May 2021 - PresentDenver, Colorado, United States -
PartnerNotes To Brighten Apr 2020 - Feb 2021How can family members stay connected to aging parents, isolated by limited visitation and safe-distancing? Our Minneapolis/Detroit startup is answering this challenge with a decidedly low-tech solution: Snail mail.Aging seniors relied on cards and letters to get through world wars, love affairs and decades of holidays. And now Notes to Brighten, a family-owned business, is using snail mail to ease these seniors' loneliness. Our award-winning creative team creates and mails out cards… Show more How can family members stay connected to aging parents, isolated by limited visitation and safe-distancing? Our Minneapolis/Detroit startup is answering this challenge with a decidedly low-tech solution: Snail mail.Aging seniors relied on cards and letters to get through world wars, love affairs and decades of holidays. And now Notes to Brighten, a family-owned business, is using snail mail to ease these seniors' loneliness. Our award-winning creative team creates and mails out cards they can look forward to receiving every week. It lets them know they’re loved. Show less
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Vice PresidentTrs Consulting & Executive Search Apr 2019 - Apr 2020Greater Minneapolis-St. Paul Area -
Founder & CeoThe Gig Agency Feb 2018 - Apr 2019Greater Minneapolis-St. Paul AreaWe understand the value of traditional marketing and advertising agencies. We came from them. But the landscape has changed. Brick and mortar, traditional org charts, layers and levels of employees -- who needs them when an agency can be flexible, nimble and able to bend to your exact needs?CORE COMPETENCIES* Marketing and Brand Strategy- Brand strategy grounded in research- Voice of the customer programs- Brand strategy and brand differentiation- Leading… Show more We understand the value of traditional marketing and advertising agencies. We came from them. But the landscape has changed. Brick and mortar, traditional org charts, layers and levels of employees -- who needs them when an agency can be flexible, nimble and able to bend to your exact needs?CORE COMPETENCIES* Marketing and Brand Strategy- Brand strategy grounded in research- Voice of the customer programs- Brand strategy and brand differentiation- Leading marketing teams to support company goals Show less
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President - PartnerRussell Herder Jun 2016 - Mar 2018Greater Minneapolis-St. Paul AreaA strategic marketing agency with a wide range of expertise -- advertising, public relations, research, media planning and analysis, branding, creative and digital media. For more than 30 years, Russell Herder has been looking to the future, developing strategies to keep our clients one step ahead.CORE COMPETENCIES* Change Leadership- Employee engagement and productivity- Employees embrace company vision and goals- Teams deliver on company strategy- Coaching and… Show more A strategic marketing agency with a wide range of expertise -- advertising, public relations, research, media planning and analysis, branding, creative and digital media. For more than 30 years, Russell Herder has been looking to the future, developing strategies to keep our clients one step ahead.CORE COMPETENCIES* Change Leadership- Employee engagement and productivity- Employees embrace company vision and goals- Teams deliver on company strategy- Coaching and mentoring employees to develop, build skills and confidence- Align resources, programs, and passion to achieve company growth plans Show less -
PresidentRisdall Marketing Group Jun 2006 - Jun 2016New Brighton, MnRisdall Marketing Group (RMG) is comprised of an elite group of the upper 1% of all advertising agencies, web developers, public relations agencies and integrated marketing agencies in the United States and Minnesota. I am responsible for leading and developing new business and driving organic business for Risdall. KEY ACCOMPLISHMENTS- Increased organic growth 15%- Directed multi-disciplined areas -- creative, digital, social media and public relations- Led efforts to win… Show more Risdall Marketing Group (RMG) is comprised of an elite group of the upper 1% of all advertising agencies, web developers, public relations agencies and integrated marketing agencies in the United States and Minnesota. I am responsible for leading and developing new business and driving organic business for Risdall. KEY ACCOMPLISHMENTS- Increased organic growth 15%- Directed multi-disciplined areas -- creative, digital, social media and public relations- Led efforts to win 5-7 new accounts/long term projects each year Show less -
Evp, Chief Connectivity OfficerRisdall Advertising Jun 2006 - Dec 2006Risdall Marketing Group (RMG) is comprised of an elite group of the upper 1% of all advertising agencies, web developers, public relations agencies and integrated marketing agencies in the United States and Minnesota.KEY ACCOMPLISHMENTS- Rebuilt account management team and improved client service delivery- Improved operating efficiencies and increased profitability- Promoted from VP to President six months into the job
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Vice PresidentRussell Herder Apr 2004 - May 2006Greater Minneapolis-St. Paul AreaMy primary responsibility was serving as the GM for the Minneapolis office. I worked closely with the VP of Operations and provided account oversight for all clients.CORE COMPETENCIES- Expanded footprint of newly formed Twin Cities office- Oversight for client services, creative, PR and research for all offices- Focus on healthcare and built environment industries -
Vp & Chief Marketing OfficerGage Jan 2000 - Oct 2003Plymouth, MinnesotaGage is an independent marketing agency that leverages innovative technical platforms with a full range of marketing services to help clients sell more. Gage goes beyond traditional marketing by developing platforms and programs that are squarely at the intersection of marketing technology and customer experience.KEY ACCOMPLISHMENTS- Increased gross income 50% vs. prior year in channel marketing area- Reduced direct operating cost 55%- Developed key account in branding… Show more Gage is an independent marketing agency that leverages innovative technical platforms with a full range of marketing services to help clients sell more. Gage goes beyond traditional marketing by developing platforms and programs that are squarely at the intersection of marketing technology and customer experience.KEY ACCOMPLISHMENTS- Increased gross income 50% vs. prior year in channel marketing area- Reduced direct operating cost 55%- Developed key account in branding practice that generated $1 million in fee income- Improved project management function and strengthened internal culture Show less -
Vp Management SupervisorCampbell Mithun Advertising 1995 - 2000Greater Minneapolis-St. Paul AreaThis Minneapolis advertising and marketing firm, founded in 1933, was known for producing exceptional advertising for its first three signature accounts: Andersen Windows, Land O'Lakes and Northwestern National Bank (now Wells Fargo).KEY ACCOMPLISHMENTS- Introduced account planning to Dairy Queen management- Successfully pitched creative concepts and local market media plans to Franchisee Council- Achieved annual profits of $3 million on Dairy Queen account- Promoted… Show more This Minneapolis advertising and marketing firm, founded in 1933, was known for producing exceptional advertising for its first three signature accounts: Andersen Windows, Land O'Lakes and Northwestern National Bank (now Wells Fargo).KEY ACCOMPLISHMENTS- Introduced account planning to Dairy Queen management- Successfully pitched creative concepts and local market media plans to Franchisee Council- Achieved annual profits of $3 million on Dairy Queen account- Promoted to Management Supervisor for my leadership on multiple fast paced retail accounts- Managed an annual broadcast budget of $40 million on the Kmart account- Supervised the account/creative team, producing over 35 commercials in a 20-month period Show less
Tom Wilson Education Details
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Journalism/Advertising
Frequently Asked Questions about Tom Wilson
What company does Tom Wilson work for?
Tom Wilson works for Neutrongwd
What is Tom Wilson's role at the current company?
Tom Wilson's current role is Partner @ On My Time | New Business Development.
What schools did Tom Wilson attend?
Tom Wilson attended Iowa State University.
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Tom Wilson
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Tom Wilson
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Tom Wilson
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Tom Wilson
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