Trusted financial advisor for EMEA Device Partner Solution Sales (DPSS) business concentrating on Windows, Office and Server businesses with focus on insight, new business models, transformation, change management, strategic planning & forecasting - accountable for both P&L management and revenue growth. Supports business leads in developing and driving the most effective sales execution strategies. • Closely monitors market trends, channel dynamics and competition to support strategic business decisions and to proactively flag upsides & risks, while managing the overall resources to maximize growth, ROI and contribution margin.• Fully accountable for driving effective and efficient financial processes (Close, forecast, budget) and business analytics resulting in timely analysis of results, high forecast accuracy and aggressive but achievable targets.• Leads EMEA DPSS Finance community to help them grow in their roles, while being the liaison and voice of the field in connection to Corp teams. Leads and contributes to the WW Finance community for continuous learning and sharing.• Challenges existing norms or courses of action, facilitating fully informed decision-making. Creates constructive friction by fearlessly asking the right questions and challenging assumptions while ensuring a strong culture of compliance• Represents Microsoft externally by showcasing the value of Microsoft technologies to our customers and partners • Acts as bridge between Corp HQ and EMEA regions for initiatives, actions and communications

Finance Lead for MEA Consumer Business focusing on new business models, transformation, change management, strategic planning & forecasting both for P&L management and sustainable revenue growth. • Led a high performing team to support consumer business leaders at HQ and subsidiaries for managing the business performance through close, forecast, QBU, MYR and planning including business analytics and influencing business direction• Highlighted risks, sensitivities and underlying assumptions to the business leaders to drive resolutions • P&L performance management and outlook to drive profitability through resource allocations and optimizations • Proactively monitored market trends and competitors to support strategic business decisions• Acted as bridge between Corp HQ, EMEA and region/subs for initiatives, actions and communications

Finance partner supporting business leads in developing and driving sales execution strategies with key focus on business insight, transformation and analysis. Challenges existing norms or courses of action, facilitating fully informed decision making. • Had ownership for all subsidiary revenue and P&L metrics• Enhanced Business Intelligence and influences key decisions to deliver business results• Developed strategic plans to turn ideas into actions through thoughtful and insightful analysis on business drivers, areas of strategic importance, trending and implications for future results• Lead key financial processes like budget, forecast, month/quarter and year end processes• Owned and managed the overall revenue reporting rhythm for the subsidiary• Actively participated in the relevant international Finance community by contributing insights and learning from others through best practice sharing, peer-to-peer networks• Acted as mentor and coach to the other revenue roles in the Finance team

Acting as the CFO of Retail Segment for Middle East & Africa, key business partner to Subsidiary Retail Leads and Product Leads (Xbox, Surface, Band, PC Accessories, Windows and Office) focusing on business insight, revenue analysis, financial processes with full P&L responsibility. • Owned discussion around revenue, P&L performance and outlook of the region while highlighting risks and sensitivities• Continually analysed business, assisting management decision making through competitive information, return on investments and resource alignment• Accountable for regional driving effective and efficient financial processes (Close, forecast, budget)• Acted as bridge between Corp HQ and region/subs for initiatives, actions and communications. • Ensured teams are aware of and follow corporate policies and compliance needs related to sales and marketing activities • Benchmarked Subsidiaries and assists regional Retail leads in driving best practices and initiatives• Leads and develops a high performing team of finance professionals across the region

Reporting to MEA Financial Controller, primary responsibility to provide reasonableness of Financial Statements & Management Accounts to MEA HQ• Exhibited operational excellence on month-end close, quarterly forecast and budgeting for ensuring accuracy of P&L• Delivered end-to-end P&L management with insightful analysis• Provided reports and proactive analysis to business partners to ensure solid financial understanding• Responsible for managing and controlling all activities related to Accounting & Payroll• Ensured integrity of compliance with corporate and local policies and procedures• Participated in design and implementation of preventative and detective internal controls • Drove continuous cost saving initiatives with focus on discretionary expenses

Trusted financial advisor for Turkey SMB and OEM Leads, with focus on business insight, analysis, planning and forecasting. Supported business in developing and driving sales execution strategies.• Managed reporting and proactive analysis activities to ensure solid financial understanding of the respective businesses by business partners • Provided insights to identify growth and productivity opportunities• Assisted senior leaders in decision making and understanding of issues • Drove a robust planning and forecasting process, with risks, sensitivities and assumptions identified • Exhibited Financial leadership and helped to develop business opportunities in each Segment

Primary responsibility to provide reasonableness of Financial Statements & Management Accounts to Turkish Subsidiary. • Drove month-end close, forecast and annual budget processes with focus on cost controlling, accuracy and correctness of management & statutory accounting • Delivered end-to-end P&L management with insightful analysis• Responsible for managing and controlling all activities related to accounting & payroll• Liaised with HR, Procurement and RE&F teams for planning & reporting• Ensured integrity of compliance with corporate/local policies & procedures

Reported to EMEA Time-zone Finance Director, direct responsibility over the finance function of AMP Trading B.V. Turkey Branch & Tyco Electronics• Managed the Accounting & Finance departments of both entities.• Managed all accounting cycles according to USGAAP & local standards both in FTZ and Turkey.• Prepared and controlled the periodic financial reports and tax returns (USGAAP & Local).• Drove month end close, forecast and yearly budget processes.• Identified operational improvement areas to increase operational efficiency while minimizing risks.• Liaised with external and internal auditors.• Carried out tax planning activities.

• Played an active role in tax audit of various MNC’s.• Advised on tax issues, implication of tax advantages and statutory accounting.• Worked in special projects about recalculation and reconstruction of company accounts.• Carried out tax planning activities.