Onur Polat Email & Phone Number

United Kingdom

London, England, United Kingdom

• Management of all functions of E-commerce business.• Business Consultancy on o Digital Marketing o Procurement o Sales o Stock Management

Istanbul, Turkey

Nescafé Xpress, Nesquik RTD ve Powder, Nestlé Salep and Nestlé Hot Chocolate• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and target forupcoming year.• Ensured alignment and integration with Sales and Supply Chain by planning… Show more Nescafé Xpress, Nesquik RTD ve Powder, Nestlé Salep and Nestlé Hot Chocolate• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and target forupcoming year.• Ensured alignment and integration with Sales and Supply Chain by planning, implementing andadhering to the ICP process. Show less

İstanbul, Türkiye

RTD Beverages Brand Manager(Nescafé Xpress, Nesquik)• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Ensuring collection of consumer insight and information via market research to manage brandeffectively and efficiently, driving continuous innovation and re-innovation.• Responsible for development & successful implementations of consumer promotions, channel-basedpromotions, events and activities.• Leading the launch of new… Show more RTD Beverages Brand Manager(Nescafé Xpress, Nesquik)• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Ensuring collection of consumer insight and information via market research to manage brandeffectively and efficiently, driving continuous innovation and re-innovation.• Responsible for development & successful implementations of consumer promotions, channel-basedpromotions, events and activities.• Leading the launch of new products/brands/ideas, and supporting innovation and re-innovation acrossthe ‘cold coffee’ category.• Managing marketing budget, delivering to tight deadlines, to get optimum results.• Developing and implementing yearly brand plans according to brand strategy within Nestlé’s IntegratedCommercial Planning by making effective use of Nestlé’s global know-how.• Working in Brand Communication Campaigns & Media Plans development and implementation viastrategic touch-points; setting KPIs for strategic communication partners of Nescafé (Creative, Mediaand Digital Agencies).• Ensuring best channel-based portfolio mix at correct pricing to deliver overall company targets Show less

Istanbul, Turkey

Nestlé Breakfast Cereals(Nesquik, Gold Flakes, Fitness, Corn Flakes, Cheerios, Müsli)• Reporting to Chief Global Sales Officer, seeing Turkey was one of the P5 [Priority markets]• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and… Show more Nestlé Breakfast Cereals(Nesquik, Gold Flakes, Fitness, Corn Flakes, Cheerios, Müsli)• Reporting to Chief Global Sales Officer, seeing Turkey was one of the P5 [Priority markets]• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and target for upcoming year.• Ensured alignment and integration with Sales and Supply Chain by planning, implementing andadhering to the ICP process. Show less

Istanbul, Turkey

Nestlé all categories• Planning and managing budgets in excess of $15m (value applicable to relevant date).• Developing channel category plans for the respective trade channel contributing to building ICP in linewith brand/category and channel strategy.• Supporting business performance in respective trade channel to achieve sales targets by actionplanning preventing gaps, and projects.• Driving corporate initiatives, campaigns and category management projects.•… Show more Nestlé all categories• Planning and managing budgets in excess of $15m (value applicable to relevant date).• Developing channel category plans for the respective trade channel contributing to building ICP in linewith brand/category and channel strategy.• Supporting business performance in respective trade channel to achieve sales targets by actionplanning preventing gaps, and projects.• Driving corporate initiatives, campaigns and category management projects.• Identifying gaps through analysis in conjunction with research agencies, resulting in supporting regionsand channels to achieve sales targets. Show less

Istanbul, Turkey

Nestlé all categories• Active role in building new department for modern channel.• Preparing annual customer plans integrating to commercial plan to hit sales targets.• Managing accounts aligned with company strategy to hit sales targets.• Managing the regional merchandising team to ensure highest standards in field execution.• Training merchandising team according to the needs of the business.

Istanbul, Turkey

Nestlé confectionery• Participating in the ICP [Integrated Commercial Planning].• Setting channel strategies.• Preparing annual trade activity plan.• Supporting KAMs [Key Account Managers] to prepare annual sales plan.

Istanbul, Turkey

Nestlé all categories• Analyzing sales and financials and presenting to top management.• Evaluating trade promotions and analyzing profitability.• Analyzing sales and trade spends by channel and category.• Preparing P&L by customer and category.

Istanbul, Turkey

Nestlé all categories.• Hitting monthly sales targets.• Managing the relationship between Nestlé and the distributor.• Leading the distributor sales team in line with with corporate strategy to hit sales targets.

Lisans Derecesi, Sociology

İşletme Yüksek Lisans Programı (Mba), Stratejik Pazarlama Ve Marka Yönetimi

Lisans Derecesi, Işletme Fakültesi - İngilizce Işletme

Lise, Fen