Onur Polat Email and Phone Number
Onur Polat work email
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Onur Polat personal email
Commercial FMCG expert, with brand repositioning, digital, TV and BTL management, consumer activation,category management and sales experience.Managed Nescafé Xpress brand, 3 years in a row, becoming the fastest growing category in the TurkishFMCG market.Solid experience in cross-functional project management, shopper behaviour and overall FMCG dynamics.Talented Trade Marketing Manager proficient in collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives.• Planned and ran the ‘Trampa’ campaign (Nescafé Xpress 2015 activation), which involved digital, TVand Radio communications, regulatory, legal and PR work, managing celebrity and consumerrelationships, keeping the product in focus. ‘Nestlé-Twitter Aviators Grand Prix’ winner, selected as thebest digital campaign worldwide across all Nestlé markets.• Launched aggressive trade marketing campaign, simultaneously rolled out in 100 accounts, first-ever tobe seen in the Turkish FMCG market, ensuring significant contribution to reaching overallcompany targets.• Product assortment project awarded ‘Best Practice in Middle East & Africa Region’.
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Founder And Managing DirectorAssured Textile LtdUnited Kingdom -
Founder And Managing DirectorAssured Textile Ltd Sep 2020 - PresentLondon, England, United Kingdom• Management of all functions of E-commerce business.• Business Consultancy on o Digital Marketing o Procurement o Sales o Stock Management -
Category Sales Development Manager (Trade/Shopper Marketing)Nestlé Sep 2017 - Apr 2018Istanbul, TurkeyNescafé Xpress, Nesquik RTD ve Powder, Nestlé Salep and Nestlé Hot Chocolate• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and target forupcoming year.• Ensured alignment and integration with Sales and Supply Chain by planning… Show more Nescafé Xpress, Nesquik RTD ve Powder, Nestlé Salep and Nestlé Hot Chocolate• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and target forupcoming year.• Ensured alignment and integration with Sales and Supply Chain by planning, implementing andadhering to the ICP process. Show less -
Brand ManagerNestlé Mar 2015 - Sep 2017İstanbul, TürkiyeRTD Beverages Brand Manager(Nescafé Xpress, Nesquik)• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Ensuring collection of consumer insight and information via market research to manage brandeffectively and efficiently, driving continuous innovation and re-innovation.• Responsible for development & successful implementations of consumer promotions, channel-basedpromotions, events and activities.• Leading the launch of new… Show more RTD Beverages Brand Manager(Nescafé Xpress, Nesquik)• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Ensuring collection of consumer insight and information via market research to manage brandeffectively and efficiently, driving continuous innovation and re-innovation.• Responsible for development & successful implementations of consumer promotions, channel-basedpromotions, events and activities.• Leading the launch of new products/brands/ideas, and supporting innovation and re-innovation acrossthe ‘cold coffee’ category.• Managing marketing budget, delivering to tight deadlines, to get optimum results.• Developing and implementing yearly brand plans according to brand strategy within Nestlé’s IntegratedCommercial Planning by making effective use of Nestlé’s global know-how.• Working in Brand Communication Campaigns & Media Plans development and implementation viastrategic touch-points; setting KPIs for strategic communication partners of Nescafé (Creative, Mediaand Digital Agencies).• Ensuring best channel-based portfolio mix at correct pricing to deliver overall company targets Show less -
Ccsd - Channel Category Sales Development ( Trade/Shopper Marketing) ManagerCpw (Nestlé & General Mills) Nov 2010 - Mar 2015Istanbul, TurkeyNestlé Breakfast Cereals(Nesquik, Gold Flakes, Fitness, Corn Flakes, Cheerios, Müsli)• Reporting to Chief Global Sales Officer, seeing Turkey was one of the P5 [Priority markets]• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and… Show more Nestlé Breakfast Cereals(Nesquik, Gold Flakes, Fitness, Corn Flakes, Cheerios, Müsli)• Reporting to Chief Global Sales Officer, seeing Turkey was one of the P5 [Priority markets]• Planned and managed budgets in excess of $10m (value applicable to relevant date).• Leading commercial part of Long Term Planning with brand marketing team, building a 3-year businessstrategy.• Led Integrated Commercial Planning (ICP) building commercial calendar, commercial budget and target for upcoming year.• Ensured alignment and integration with Sales and Supply Chain by planning, implementing andadhering to the ICP process. Show less -
Channel Sales Development Specialist (Modern Trade)Nestlé Nov 2008 - Oct 2010Istanbul, TurkeyNestlé all categories• Planning and managing budgets in excess of $15m (value applicable to relevant date).• Developing channel category plans for the respective trade channel contributing to building ICP in linewith brand/category and channel strategy.• Supporting business performance in respective trade channel to achieve sales targets by actionplanning preventing gaps, and projects.• Driving corporate initiatives, campaigns and category management projects.•… Show more Nestlé all categories• Planning and managing budgets in excess of $15m (value applicable to relevant date).• Developing channel category plans for the respective trade channel contributing to building ICP in linewith brand/category and channel strategy.• Supporting business performance in respective trade channel to achieve sales targets by actionplanning preventing gaps, and projects.• Driving corporate initiatives, campaigns and category management projects.• Identifying gaps through analysis in conjunction with research agencies, resulting in supporting regionsand channels to achieve sales targets. Show less -
Sales Supervisor (Modern Trade)Nestlé Jan 2007 - Apr 2008Istanbul, TurkeyNestlé all categories• Active role in building new department for modern channel.• Preparing annual customer plans integrating to commercial plan to hit sales targets.• Managing accounts aligned with company strategy to hit sales targets.• Managing the regional merchandising team to ensure highest standards in field execution.• Training merchandising team according to the needs of the business. -
Sales Category SpecialistNestlé May 2006 - Dec 2006Istanbul, TurkeyNestlé confectionery• Participating in the ICP [Integrated Commercial Planning].• Setting channel strategies.• Preparing annual trade activity plan.• Supporting KAMs [Key Account Managers] to prepare annual sales plan. -
Category Development AnalystNestlé Sep 2005 - Apr 2006Istanbul, TurkeyNestlé all categories• Analyzing sales and financials and presenting to top management.• Evaluating trade promotions and analyzing profitability.• Analyzing sales and trade spends by channel and category.• Preparing P&L by customer and category. -
Sales Specialist (Modern Trade)Nestlé Oct 2004 - Aug 2005Istanbul, TurkeyNestlé all categories.• Hitting monthly sales targets.• Managing the relationship between Nestlé and the distributor.• Leading the distributor sales team in line with with corporate strategy to hit sales targets.
Onur Polat Skills
Onur Polat Education Details
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Sociology -
Stratejik Pazarlama Ve Marka Yönetimi -
Işletme Fakültesi - İngilizce Işletme
Frequently Asked Questions about Onur Polat
What company does Onur Polat work for?
Onur Polat works for Assured Textile Ltd
What is Onur Polat's role at the current company?
Onur Polat's current role is Founder and Managing Director.
What is Onur Polat's email address?
Onur Polat's email address is on****@****tle.com
What schools did Onur Polat attend?
Onur Polat attended İstanbul Üniversitesi, Bahçeşehir Üniversitesi, İstanbul Üniversitesi, Gaziantep Anadolu Lisesi.
What skills is Onur Polat known for?
Onur Polat has skills like Trade Marketing, Shopper Marketing, Fmcg, Ac Nielsen, Nielsen, Categorization, Customer Insight, Grocery, Key Account Development, Consumer Products, Food Industry, Forecasting.
Not the Onur Polat you were looking for?
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Onur POLAT
Kadıköy -
1steamlab.com.tr
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Onur Polat
The Randstad, Netherlands3criteo.com, genegen.gen.al, adidas.com3 +331404XXXXX
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Onur Polat
Istanbul -
2defacto.com.tr, krc.com.tr
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