Brand strategist, content marketer, copywriter and communication specialist for over a decade. Helping establish and grow businesses, build brands and drive consumers to take action.Work Ex 👩🏾‍💼▫️ Experienced in branding, communication strategies, content marketing, GTMs, influencer marketing, customer experience and full-funnel consumer marketing▫️ Well-versed in consumer psychology & behaviour, digital media, data, brand/strategic partnerships, martech and mobile communications▫️ Stints at early-stage and growing startups, digital agencies and briefly with a global enterprise▫️ Worked in marketing and product teams and very closely with tech, business and customer experience teams▫️ Have led teams (up to 10) along with external stakeholders (agencies, consultants & freelancers)▫️ Conversant with different industries (Wealth Management, Financial Services, Fintech, SaaS, BFSI, Travel, Toys, Consumer Electronics, Fashion, FMCG, F&B, Fitness, Wellness) and business types (Consumer Tech, B2B Services, D2C, E-commerce and Offline Retail businesses)Beyond Work 👧🏾▪️ Enjoy deep diving into human psychology and behaviour, tinkering with data and solving communication challenges ▪️ Passionate about technology products and services (esp. in finance, health, education, transport, or childcare) with the capability to make the आम आदमी's life better▪️ Advocate exceptional performances being inevitable outcomes of businesses built on a culture of absolute candour, trust, accountability & effective leadership▪️ Keenly interested in ancient history and prehistory, the multiverse theory, quantum mechanics and physics, temporal paradoxes, spacetime continuum, technological advances (across categories and sectors), and supernatural/paranormal/unexplained phenomena📧 Drop a "Hi" at m.pritha05@gmail.com for any consulting projects or collaboration.