Chief storyteller, company spokesman and branding strategist for one of the country's fastest-growing electric and natural gas utilities. Directed day-to-day corporate communication operations and PR and brand-reputation activities of 10 multimedia specialists. Responsible for the creation of strategic marketing campaigns and quality control for all external content, including design, images, branding and language used in articles, blog posts, emails, speeches, video scripts and social media. Collaborated cross-functionally with 33 departments, especially Customer Care, Community Engagement, Human Resources and Operations; planned and executed successful external and internal marketing and communication strategies across multiple platforms; developed measurement and feedback processes that included establishing and regularly analyzing metric dashboards to ensure the delivery and reporting of meaningful, consistent results.

Cultivated extensive network of media, community and energy industry contacts at the local, regional, state and national levels. Created multiple communication channels to engage external audiences, inform employees and enhance brand reputation.

Placed more than 100 positive CoServ mentions in trade publications and in local, national media. Established AP Style, created editorial calendar and implemented video and print editorial review process to improve quality of content across all media platforms and channels.

Established and executed print and digital editorial and marketing strategies for neighborsgo, the community news operation of The Dallas Morning News, and supervised a staff of 25 multimedia communicators. Served as organization’s spokesman and primary community engagement contact for civic and business leaders. • Doubled print distribution to more than 330,000 households in the Dallas area, including specific sections for Allen, Carrollton, Flower Mound, Frisco, Irving, McKinney, North Dallas and Plano.• Grew digital audience by more than 300% via promotion on Facebook, Twitter and YouTube• Created editorial feature that generated over $100K in monthly revenues• Reduced costs by 20% while improving product by rewarding/retaining top performers

Established editorial strategy and coordinated coverage for 17 weekly print publications reporting on 35 communities and created a sustainable community journalism business model that combined user-generated photos and stories with professionally written and edited articles. • Launched neighborsgo.com, one of the country’s first “hyperlocal news” community news sites. Aggressive engagement strategy generated 75,000 reader-submitted articles and 50,000 photos.• Revitalized neighborsgo, The Dallas Morning News’ weekly print community-news operation, by converting 34 print-centric journalists into a team of online, video and social media communicators with a daily, digital-first mindset.

Hired for exceptional editing, writing and team leadership skills to set strategic direction and improve content-generation and dissemination efforts for multiple digital, TV and print properties. Helped guide digital transformation of legacy media through effective translation of content online. • Coordinated creation and promotion of 175 multimedia projects for use by Belo properties nationwide; planned daily presentation of online news for The Dallas Morning News; developed and led multimedia efforts for DallasNews.com, the website for The Dallas Morning News; National EPpy Award, Best Internet News Service• Launched AlDiaTx.com, Belo’s first Spanish-language news product; national Edward R. Murrow Award for Best Website for a Publication Under 200,000 Subscribers• Produced 50 interactive presentations for WFAA-TV, the top news station in D-FW; regional Emmy Awards for two online projects celebrating diversity: Talking Race and Día de los Muertos• Guided online content aggregation and coordination for TXCN, Belo’s statewide cable news channel; created daily Texas Talkback online feature that generated content for TV segment• Edited Consejos, the first Spanish-English advice column in the U.S.; nationally syndicated across 25 print/digital properties; TV segment featured weekly on WFAA-TV, TXCN

Supervised night news desk for print product; coordinated news coverage and Page 1 presentation; wrote and edited stories.

Mastered AP Style and how to conduct journalism at a high level on tight deadlines while working on the Globe’s news and features desk.