Oleksij Sobkevych Email & Phone Number

Odessa Region, Ukraine

Development and fulfillment of marketing strategies for mobile promotion of web services: gaming subscriptions, childcare, health & beauty, discounts, dating, sport. Driving multimillion user acquisition in South-East Asia, Central Asia, Russia, Ukraine, Belarus. Leveraging Google, 20+ mobile DSPs, CPA networks, direct publishers.Advanced hands-on experience:- Google Ads, Google Tag Manager, Google Analytics- Google Marketing Platform Display & Video 360 (DoubleClick) including campaign management and direct deal negotiations- Web design and coding with HTML, CCS, JS- Google Web Designer followed by manual code optimization for dynamic creatives- Ad campaign management on multiple DSPs with display, native, push-notifications inventory- Direct deals with large publishers- CPA purchasing from Affiliate Networks- Maintaining security of acquisitions with Opticks antifraud solution

Ukraine

Supporting clients for worldwide expansion by mobile digital marketing- Digital strategies- Online advertisement on Google/Youtube, Facebook/Instagram, Yandex, Mail.ru, mobile ad networks- Mobile users engagement to web and apps

Kyiv, Ukraine

Sales and business development of digital advertising by leveraging the emerging programmatic technologies and innovations into customized targeting, geographical targeting, CRM, mobile apps promotions and e-commerce solutions. Achievements:1. Established direct sales to new logos resulted 30% of C8 revenue in Dec 2016 – Jan 2017,2. Built pipeline of new customers and budget allocation from existing customers,3. Engaged for big data with mobile operators to bring its consumer knowledge to advertising market.

Kyiv, Ukraine

E-commerce business development of Foxtrot and 5ok online shops. Duties:1. Supervising integration of new web platform based on SAP Hybris,2. Launching promotions, introduction of new promo mechanics,3. Optimizing paid traffic channels including SEO, context ads, price aggregators, SMM,4. Managing Cross Border Trading and Drop Shipment projects.

Kyiv, Ukraine

Advertisement publisher with own digital placements. Telecom operator licensed as TEST LLC (formerly CitiNet) provides internet, voice and data transmission services over high speed backbone in Kyiv. On top of it Triacom delivers managed services and IT outsourcing to large and medium enterprises.

Kyiv, Ukraine

http://www.triangulum.uaManaging sales, finance, accounting, customer support and technical operations of:- Triaspot - advertisement publisher- Triacom - telecom operator licensed as TEST LLC- Triasystems - system integratorMajor achievements:1. Revenue increased by 20%, extended customer base by new logos and launching B2C services2. Accounts receivable reduced by 67%, payables reduced by 75%3. Operating margin grew up from -15% to 10%4. Restored payments of equity to shareholders5. Launched new offers for Managed Contact Centers, Managed Corporate Telephony and Managed Private Cloud

Moscow, Russia; Moved To Kyiv, Ukraine In April, 2014

Driving strategy and delivery for new product introductions for internet, IT and telco companies :1. Building strategies and respective roadmap plans, developing new business models.2. Development and implementation of marketing actions to promote products and services.3. Conducting of detailed specifications for product development, drafting business processes and customer journey.4. Coaching for sales planning and pipeline management.Completed major projects :1. Defining business strategy and products for WiFi deployment in Kyiv metro; justification of the plan to investor; managing product and business development for ad-sponsored WiFi service.2. Strategy for products, competition, promotion and sales to international and Russian customers for one of major Contact Centers in Ukraine; implementation of new internet services.3. Development of improvement plan and monetizing roadmap for online business listing service (large Russian internet company).4. Development of outsourcing IT services plan for Russian telecom operator.5. Building and execution of communication plan; development of content for introduction of new product lines and innovative technologies in Russia (large vendor of electronic equipment).

Moscow, Russian Federation

Driving sales support department, engineering team and project office to ensure comprehensive design and implementation of technical solutions, developing of customers and growing-up sales for core business and innovative products. Direct responsibility for sales and delivery of global services, in particular: solution integration, workplaces of the future, contact center outsourcing, computing systems, private cloud and video communications.Key achievements:1. Revenue increase by 25% leveraging integration business and managed services.2. Team restructuring and competences development to earn over 25% of all projects brought by sales team.3. Maintaining partnership with leading vendors resulted 30% increase of equipment resale.

Moscow, Russian Federation

Leading product team covering all product directions of B2B telco operator: data transmission, internet, voice and video communications, contact centers, cloud computing and system integrations. Marketing support for small & medium business project and indirect sales. Managing core business development projects, namely MVNO.Key achievements:1. Portfolio optimization: decommissioning of legacy products and its replacement by cloud computing, video and contact center.2. Introduced SLA (Service Level Agreement) for data transmission followed by all services.3. Extended scope of proposals targeting financial market, established partnership relations with Etradeal financial network, launched workplace solution for trading followed by successful deployment into leading bank.

Moscow, Russian Federation

Established commercial operations of Tele Atlas in Russia: sales of navigation maps, concluding partnership and distribution agreements, ensuring royalties are timely reported and paid. Collaboration with leading internet portals, retail chains and distributors for promotion and delivery of consumer products with Tele Atlas maps on board.Key achievement: development of fully functional business with sufficient revenue stream to support local operations and extension of geographical coverage.

Moscow, Russian Federation

Extension of Teligent business into unified communication area. Development of innovative idea and driving it to productization and sales. Supporting key customer into bringing new offer to the market.Key achievement: sale of unified communication project to mobile operator Megafon aiming to introduce new consumer service called MultiPhone (forerunner of WhatsApp and Viber).

Moscow, Russian Federation

Product marketing, technical support of sales, operational management for the business of telecom equipment vendor. Building-up partnership with integrators, development of key customers, collaboration with regulating bodies.Key achievement: bringing new NGN technology to Russian market of telco carriers; reached leading position by sales volumes and recognized as unrivaled technological leader. My concept of competitive positioning successfully reused in other markets of the world.

Kiev, Ukraine

Planning and managing of network construction, introduction of innovative technologies and launch of new services. Development and implementation of product and infrastructure projects. Managing the budget of technical development, justification of investments.Key achievement: design, supervising of production and launch of the gateway to bypass international telephony traffic aiming in cost reduction for international voice termination business; the solution was copied and utilized by many telcos.

Kyiv, Ukraine

Installation, maintenance and technical support of large corporate telephony systems produced by Nortel.Key achievement: installed over 5000 of corporate telephony lines for public and private enterprises in Ukraine, in particular: National Bank of Ukraine and Boryspyl’ International Airport.

Mba, Managing Innovative Projects, Investments And Risks

Activities and Societies: Research of Telecom Service Providers market for new business opportunities

Engineer'S Degree, Automatic Control Systems