Owen Pallenberg Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Los Angeles, California, United States

- Experienced working with high-level sports properties such as the Dallas Mavericks, Tampa Bay Rays, and OC Vibe as well as various companies in the technology, automotive, and healthcare industries- Constructed one-page informational sheets containing all essential criteria and context about each of IPG’s partnership prospects to ensure the team is well.

As President of UCLA's premier sports business association, I led the student organization and oversaw an executive team that implements event coordination, public relations & marketing, mentorship, guest speaker acquisition, website management, alumni relations, and weekly article & newsletter publishing operations. Additionally, I hosted weekly events.

As Vice-President, I was responsible for managing the public relations department of the organization with responsibilities of writing and sending the weekly newsletter, overseeing the journalist team, and planning the quarterly calendar. During my term, I helped organize a tour of SOFI Stadium, brought in guest speakers from the NFL, NBA, MLS, NWSL, ESPN.

- Participated in the highly competitive Legends Global Sales Training Camp 2024- Attended speaker sessions with professionals from every corner of the sports business, marketing, sales, partnerships, hospitality, and operations world to form a strong foundation of industry knowledge- Learned, practiced, and perfected various sales and business techniques.

Los Angeles, California, United States

- Participated in the Wasserman Brands & Properties Internship Program, serving as a Marketing Intern on their Projects - Consumer Strategy Team- Primarily focused on three different projects including the Gatorade Women's Advisory Board (GWAB) Term 2 Annual Report and Term 3 Planning & Proposal, comprehensive landscape analysis and brand strategy playbook.

Los Angeles, California, United States

- Worked as a Research Assistant for former UCLA Economics Department Chair Kathleen McGarry’s research project centered on Long Term Care Around The World- Researched and Analyzed data in order to facilitate preparations and lesson planning for Prof. McGarry’s new course on financial literacy for non-economics majors (ECON 12)

Los Angeles Metropolitan Area

Worked as an Entrance Greeter and Trophy Ambassador for the Los Angeles Sports & Entertainment Committee. Helped facilitate preparations and game-day events, welcomed guests and monitored the photograph booth and the National Championship Trophy for the 2023 College Football Playoff National Championship at SoFi Stadium and the Los Angeles Convention Center.

Los Angeles, California, United States

- Experienced working with high-level sports teams such as FC Barcelona, Washington Nationals, Philadelphia Flyers and OpTic Gaming as well as various companies in the technology, automotive and healthcare industries- Constructed one page informational sheets containing all essential criteria and context about each of IPG’s properties to serve as a.

Nashville, Tennessee, United States

- Compiled information on hundreds of local publications and then entered and organized them in Excel- Monitored CRM maintenance and updates as needed on Zoho- Created internal and external revenue reports on Google Ad Manager in order to analyze revenue streams and optimize profit, impressions, viewability % and eCPM- Analyzed sales data in order to.

Los Angeles Metropolitan Area

- Worked together with multiple departments to identify opportunities to automate communication with clients and increase visibility- Interviewed stakeholders in customer service, tech support, marketing, engineering, sales, and partnership departments to understand their business processes and needs and translate those in to actionable Salesforce.

- Constructed an ERP process for an annual inventory movement of $20 million- Designed a sales process which differentiates between SMB and ENT sales- Built and organized the marketing structure using Pardot- Used layouts and lightning record pages to improve the UX and UI of customer-facing products- Created bidirectional API Integration with main.

Greater Los Angeles Area

- Sorted and organized data in Excel- Cold called hundreds of restaurants/stores selling subscriptions- Organized the production calendar for the upcoming issues- Helped design the 2019 City Guide and assembled the updated mailing list- Attended editorial meetings, pitched and wrote articles.

Bachelor'S Degree / Minor, Economics / Entrepreneurship

- Completed coursework in Microeconomic Theory, Macroeconomic Theory, Econometrics, Statistics, Intermediate Financial Accounting.

Entrepreneurship/Entrepreneurial Studies

Italian Studies, Junior

Four month programming studying in Florence, Italy. Studies included three hours of daily Italian instruction supplemented by a course.

Sports Management Student, 10Th

- Took an immersive summer course on the business of sports - Studied business strategies, marketing, contracts, and more with.

High School Diploma

Activities and Societies: Varsity Soccer Team, Managing Editor of school newspaper The Piper, Cum Laude Society, Senior Mentor and Junior.