Owen Pallenberg Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

- Experienced working with high-level sports properties such as the Dallas Mavericks, Tampa Bay Rays, and OC Vibe as well as various companies in the technology, automotive, and healthcare industries- Constructed one-page informational sheets containing all essential criteria and context about each of IPG’s partnership prospects to ensure the team is well prepared for each meeting- Maintained Excel / Salesforce data entry and reporting to provide the sales team and stakeholders with high level insight into IPG’s current properties / sales pipelines and improve overall efficiency and organization in the sales process- Brainstormed potential online and in-person business partnerships and activations for B2B and B2C companies- Created, managed, and presented a project that analyzed the EV charging market and assessed the companies' compatibility for sports and entertainment partnerships- Conducted lead prospecting and contact sourcing to facilitate the partnership outreach process

As President of UCLA's premier sports business association, I led the student organization and oversaw an executive team that implements event coordination, public relations & marketing, mentorship, guest speaker acquisition, website management, alumni relations, and weekly article & newsletter publishing operations. Additionally, I hosted weekly events including a guest speaker series, professional development workshops, case competitions, networking socials, and collaborative events with sports business associations nationwide. In my time as President, I interviewed experienced sports professionals such as Chicago Bear's Chairman George McCaskey, former NBA Executive Felisa Israel, and MLB agent Joel Wolfe to learn more about the industry and gain valuable knowledge and first-hand insights. Finally, I founded the BSBA Mentorship Program which connects current BSBA members with BSBA & UCLA alumni, providing a firsthand look into the industry and crucial insights from people who were once in our shoes.

As Vice-President, I was responsible for managing the public relations department of the organization with responsibilities of writing and sending the weekly newsletter, overseeing the journalist team, and planning the quarterly calendar. During my term, I helped organize a tour of SOFI Stadium, brought in guest speakers from the NFL, NBA, MLS, NWSL, ESPN, and various other experienced industry professionals. Additionally, I helped facilitate/competed in state-wide sports business case study competitions.

- Participated in the highly competitive Legends Global Sales Training Camp 2024- Attended speaker sessions with professionals from every corner of the sports business, marketing, sales, partnerships, hospitality, and operations world to form a strong foundation of industry knowledge- Learned, practiced, and perfected various sales and business techniques and skills- Managed a collaborative project focused on generating an additional $3M in annual revenue for Kroenke Sports & Entertainment / Ball Arena and presented company-wide

Los Angeles, California, United States

- Participated in the Wasserman Brands & Properties Internship Program, serving as a Marketing Intern on their Projects - Consumer Strategy Team- Primarily focused on three different projects including the Gatorade Women's Advisory Board (GWAB) Term 2 Annual Report and Term 3 Planning & Proposal, comprehensive landscape analysis and brand strategy playbook for Nike x Lauren James, and the creation of an AT&T Op-Ed aimed to encourage and uncover the benefits of investing in women's sports- Helped design, edit, organize, research, and copywrite for Gatorade and Lauren James-related decks/presentations- Attended GWAB virtual subcommittee meetings, transcribing the conversation and extracting key takeaways and action items into informational flyers for PepsiCo's internal circulation- Drafted questions and conducted stakeholder interviews with Lauren James' friends, family, and management to gain a comprehensive understanding of James's vision for herself as a person and player before providing her with actionable steps to maximize her brand impact & reach- Created case study presentations summarizing the scope and accomplishments of past projects (Ferrari Corsa Pilota & GWAB Term 2) to serve as an internal reference point company-wide- Proficiently harnessed GWI and other research tools to dissect consumer demographics and assist in developing overall marketing & communication strategies- Spearheaded and presented a collaborative project company-wide, focused on the ongoing bankruptcies of Regional Sports Networks and the implications on the future of sports streaming & broadcasting

Los Angeles, California, United States

- Worked as a Research Assistant for former UCLA Economics Department Chair Kathleen McGarry’s research project centered on Long Term Care Around The World- Researched and Analyzed data in order to facilitate preparations and lesson planning for Prof. McGarry’s new course on financial literacy for non-economics majors (ECON 12)

Los Angeles Metropolitan Area

Worked as an Entrance Greeter and Trophy Ambassador for the Los Angeles Sports & Entertainment Committee. Helped facilitate preparations and game-day events, welcomed guests and monitored the photograph booth and the National Championship Trophy for the 2023 College Football Playoff National Championship at SoFi Stadium and the Los Angeles Convention Center.

Los Angeles, California, United States

- Experienced working with high-level sports teams such as FC Barcelona, Washington Nationals, Philadelphia Flyers and OpTic Gaming as well as various companies in the technology, automotive and healthcare industries- Constructed one page informational sheets containing all essential criteria and context about each of IPG’s properties to serve as a reference point company-wide- Maintained Excel / Salesforce data entry and reporting to provide the sales team and stakeholders with high level insight into IPG’s current properties / sales pipelines and improve overall efficiency and organization in the sales process- Reconstructed the company’s brand categorization system in Salesforce by adding custom fields to make reporting easily filterable and accessible- Brainstormed potential online and in-person business integrations for B2B and B2C companies- Managed a collaborative project that analyzed the integration and application of both sustainability and cloud industry partnerships in sports and entertainment and presented it company-wide- Conducted revenue and ROI analysis to evaluate the monetary worth of potential partnership opportunities

Nashville, Tennessee, United States

- Compiled information on hundreds of local publications and then entered and organized them in Excel- Monitored CRM maintenance and updates as needed on Zoho- Created internal and external revenue reports on Google Ad Manager in order to analyze revenue streams and optimize profit, impressions, viewability % and eCPM- Analyzed sales data in order to provide publications with monthly reports of their ad sales and data, detailing tangible steps they can take to increase ad revenue- Organized and managed the publication implementation process on Zoho and Jira, delegating action items to the proper team member

Los Angeles Metropolitan Area

- Worked together with multiple departments to identify opportunities to automate communication with clients and increase visibility- Interviewed stakeholders in customer service, tech support, marketing, engineering, sales, and partnership departments to understand their business processes and needs and translate those in to actionable Salesforce projects.- Increased visibility into processes and KPI's by creating reports and dashboards- Used flows, process builders and workflows to automate business processes - Scoped, managed and prioritized agile projects using JIRA to produce high quality deliverables that meet or exceed timelines and technical targets- Helped plan the merging of two Salesforce organizations, Ordermark and its subsidiary company Nextbite

- Constructed an ERP process for an annual inventory movement of $20 million- Designed a sales process which differentiates between SMB and ENT sales- Built and organized the marketing structure using Pardot- Used layouts and lightning record pages to improve the UX and UI of customer-facing products- Created bidirectional API Integration with main shipment carriers to provide inventory tracking- Used Excel and validation rules to ensure data integrity and quality over hundreds of thousands of records

Greater Los Angeles Area

- Sorted and organized data in Excel- Cold called hundreds of restaurants/stores selling subscriptions- Organized the production calendar for the upcoming issues- Helped design the 2019 City Guide and assembled the updated mailing list- Attended editorial meetings, pitched and wrote articles.

Bachelor'S Degree / Minor, Economics / Entrepreneurship

- Completed coursework in Microeconomic Theory, Macroeconomic Theory, Econometrics, Statistics, Intermediate Financial Accounting.

Entrepreneurship/Entrepreneurial Studies

Italian Studies, Junior

Four month programming studying in Florence, Italy. Studies included three hours of daily Italian instruction supplemented by a course.

Sports Management Student, 10Th

- Took an immersive summer course on the business of sports - Studied business strategies, marketing, contracts, and more.

High School Diploma

Activities and Societies: Varsity Soccer Team, Managing Editor of school newspaper The Piper, Cum Laude Society, Senior Mentor and Junior.