Patricia Lee Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Lead communication strategy and planning for current and upcoming attractions and CityWalk; develop channel-level tactical plans for planning, execution, and performance optimization
• Direct integrated marketing campaigns and ensure the content and creative align with the communication strategy
• Guide and support the cross-functional teams to produce high-quality campaignsPrevious Role: Senior Manager, Marketing Product Owner, Integrated Marketing Strategy

Los Angeles, CA

• Spearheaded creative direction and campaign planning across marquee accounts; led integrated advertising, design, and branding campaigns; managed projects end-to-end from ideation to execution and delivery.
• Oversaw creative team of 7+, their performance, and deliverables, including art directors, senior production artists, and account supervisor; managed delivery of over 1.5K+ digital and print mechanicals per year.
• Directed 360 marketing campaigns for key clients, including key art, print, out-of-home, collateral, digital, and A/V with dedicated attention to special projects, such as still and TV shoots.
• Managed campaign budgets and resources for accounts as large as $1.5M; identified resource needs to ensure on-brand and timely delivery of creative assets; selected and secured talent.
• Grew Universal Studios account to span multiple ride launches, theme parks, and events over the course of a decade; expanded partnership to Universal Orlando; planned collaboration for Universal Beijing prior to.
• Collaborated with multidisciplinary teams, including creative, content, legal, production, and business operations to execute a large variety of still and video assets.

Culver City, CA

• Directed international marketing release campaigns, including localization and servicing of packaging and creative deliverables.
• Maintained critical path of briefing localization agency, approving packaging and negotiating timelines for all deliverables.

Los Angeles, CA

• Managed workflow of packaging and trade materials; served as key client contact and project manager for new release, TV, and acquisition titles.

Culver City, CA

• Directed international marketing release campaigns, including localization and servicing of packaging and creative deliverables.
• Maintained critical path of briefing localization agency, approving packaging and negotiating timelines for all deliverables.

Los Angeles, CA

• Oversaw print campaigns for new release, TV, and acquisition titles from concept through prepress delivery; produced elements such as key art, packaging, advertising, and P.O.P.Previous Roles: Traffic Coordinator.