Patricia Lee Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Lead communication strategy and planning for current and upcoming attractions and CityWalk; develop channel-level tactical plans for planning, execution, and performance optimization• Direct integrated marketing campaigns and ensure the content and creative align with the communication strategy• Guide and support the cross-functional teams to produce high-quality campaignsPrevious Role: Senior Manager, Marketing Product Owner, Integrated Marketing Strategy

Los Angeles, Ca

• Spearheaded creative direction and campaign planning across marquee accounts; led integrated advertising, design, and branding campaigns; managed projects end-to-end from ideation to execution and delivery.• Oversaw creative team of 7+, their performance, and deliverables, including art directors, senior production artists, and account supervisor; managed delivery of over 1.5K+ digital and print mechanicals per year.• Directed 360 marketing campaigns for key clients, including key art, print, out-of-home, collateral, digital, and A/V with dedicated attention to special projects, such as still and TV shoots.• Managed campaign budgets and resources for accounts as large as $1.5M; identified resource needs to ensure on-brand and timely delivery of creative assets; selected and secured talent.• Grew Universal Studios account to span multiple ride launches, theme parks, and events over the course of a decade; expanded partnership to Universal Orlando; planned collaboration for Universal Beijing prior to COVID-19 pandemic.• Collaborated with multidisciplinary teams, including creative, content, legal, production, and business operations to execute a large variety of still and video assets.• Served as executive producer for in-house and on-site video and photo shoots; produced still photo shoot with Shaquille O’Neal for The General Insurance, with kudos for the best and smoothest shoot Shaq ever had.• Built and maintained strong partnerships with accounts; served as primary point-of-contact, facilitated problem-solving, and negotiated contracts grounded in consumer insights and data.Previous Roles: Account Director, Account Supervisor

Culver City, Ca

• Directed international marketing release campaigns, including localization and servicing of packaging and creative deliverables.• Maintained critical path of briefing localization agency, approving packaging and negotiating timelines for all deliverables.

Los Angeles, Ca

• Managed workflow of packaging and trade materials; served as key client contact and project manager for new release, TV, and acquisition titles.

Culver City, Ca

• Directed international marketing release campaigns, including localization and servicing of packaging and creative deliverables.• Maintained critical path of briefing localization agency, approving packaging and negotiating timelines for all deliverables.

Los Angeles, Ca

• Oversaw print campaigns for new release, TV, and acquisition titles from concept through prepress delivery; produced elements such as key art, packaging, advertising, and P.O.P.Previous Roles: Traffic Coordinator, Advertising Assistant