As the Channel PM for App, I spearheaded the end-to-end development and scaling of this 0 to 1 product, specifically targeting the Next Billion Users (NBUs). By leveraging growth hacking strategies and user-centric design, I drove exponential increases in user acquisition and retention. My leadership in product iteration and market fit optimization ensured that Airtel Lite became a critical touchpoint in Airtel’s digital ecosystem.In my role as the Acquisition & Engagement Business PM for Postpaid Digital Business, I led full-funnel optimisation initiatives, driving significant uplifts in user conversion and engagement metrics. By implementing personalisation algorithms and omni-channel UX enhancements, I significantly improved customer lifetime value and engagement. My strategic focus on user journey mapping and frictionless onboarding enabled seamless user experiences across digital touchpoints.Key Contributions:Growth Optimization: Achieved high-impact results through A/B testing and CRO (Conversion Rate Optimization), significantly increasing active user base and retention.Data-Driven Strategy: Used cohort analysis and customer segmentation to prioritize product features and improvements, ensuring alignment with user needs and business goals.Cross-Functional Leadership: Led collaboration between product, UX/UI, data science, and engineering teams, delivering scalable solutions addressing user pain points.User Acquisition: Designed and executed user acquisition funnels, optimizing customer journey and increasing LTV (Lifetime Value)Agile Development: Implemented Agile frameworks, enhancing sprint velocity and enabling continuous deployment of high-value features, aligned with OKRs and KPIs

As a key contributor to the Product and Marketing teams, I led the initiative to translate our digital strategy into actionable delivery modules. This collaborative effort resulted in a remarkable 10% increase in customer conversion within just 2 months. Additionally, I spearheaded an 8-member team focused on enhancing the customer experience across our B2C online touch-points. Our dedicated efforts significantly boosted delivery frequency by 30%, thereby strengthening our overall customer engagement and satisfaction.

I collaborated with cross-geographies Product and Business teams to optimize the user experience of our insurance claim-lifecycle product. This concerted effort led to a 10% increase in customer quarterly retention over a span of 2 years. Furthermore, I led a team of 9 in piloting the migration from a Waterfall model to the Agile Scrum framework. This transition significantly improved the team’s velocity by 60%, enhancing our overall project delivery efficiency and responsiveness.

➢ Saved $1.3M by spearheading continuous improvement initiatives and streamlining root cause analysis➢ Professional Recognition - Star Employee Award, Optum Global Solutions (Jun ‘17) - Given for customer centricity and innovative project management techniques

Mentored 8 membered team to induce user-focused approach and design thinking for developing the inventory management system targeting small retailersExtensive market research and robust business modeling led Flame Systems to win 1 national level and 2 state level business competitionsPerformed on-ground Market Research of more than 100 retailers spanning Jaipur, Delhi NCR and Bangalore

Recognized as Subject matter Expert for managing end to end application life cycle and providing production support to monitor the financials of inventory tracking control and advertising/merchandising promotion applications of a US based CPG client. Translated stakeholder requirements into tangible deliverables such as functional specifications, user cases, workflow/process diagrams. Analyzed cost, resource availability, and external client impact, resulting in accumulated cost saving of $2.5M.

Identified areas of enhancement in legacy systems and brainstormed the application flow with senior managers to optimize the technology request backlog. Single handedly managed communication between onshore and offshore teams to increase collaboration for the entire application. Led transition management and acted as a servant leader for new team members. Implemented an automated system to generate critical business reports thus eliminating 365 hours of annual manual effort