Pablo Loaiza Rodríguez Email & Phone Number

Nueva York, Estados Unidos

México

Develop and ensure the correct implementation of the commercial goal and growth strategy for the B2B channel.

Atizapán De Zaragoza, México, México

* I provides leadership, direction, and resources to the sales department.* Accountable for the overall distribution department performance.* Achievement of sales department goals and targets, and the alignment of the business’s strategy. * In charged with ensuring sustainable revenue growth by constantly maximizing market penetration.

Atizapán De Zaragoza, México, México

* Create and ensure compliance with the strategy and operational policies of the business unit.* Promote the alignment of staff and operational areas with corporate objectives.* Communicate strategy and policies.* Supervise the management and operation of the business unit.

Atizapán De Zaragoza, México, México

* Plan, coordinate and manage all business operations to achieve corporate goals.* Develop and implement business plan for profitability.* Generate business and cost reports.* Provide direction and guidance to departments to achive the corporate goals.* Assist in employee recruitment, training, performance evaluation, and promotion activities.* Ensure that.

Mexico City

· Define the financial targets.· Review the working practices to achieve the sales goals· Keeping employees motivated and organizing appropriate training.· Ensuring the business operations within the company's mission statement.· Driving the business to increase profits.· Working with the legal departments

Ciudad De México Y Alrededores, México

Tlalnepantla Y Alrededores, México

Naucalpan De Juárez Y Alrededores, México

Responsible for directing the business strategy and ensures all business goals and objectives are reached.

Naucalpan De Juárez Y Alrededores, México

Responsible for planning, organizing, directing and controlling a new company owned by DHL focused on selling products in the traditional trade. Coordinate the operations of four departments under my responsibility to ensure compliance with the operational, business and financial plans.

Tultitlán, Estado De México

Head of the commercial management and coordination of activities of the staff areas.Develop business strategies necessary to achieve the objectives of volume, profitability KPI's.Direct Reports 6, indirect 180

Ciudad De México Y Alrededores, México

México, Distrito Federal

Develop and manage route to market models and service strategies for the traditional trade (own distribution and commercial partners) nationwide.Responsible of the restructure and optimization presales and delivery routes. Assess manage and developed models of alternative and sustainable Business (Franchise).Developed business intelligence area and.

Ciudad De México Y Alrededores, México

Responsible for evaluation of business strategy and development of the key indicators to the different divisions.Also responsible for development of strategies to ensure growth and profitability of the Company.

In December 2010, added to my resposibilities the National Trade Marketing Management. Coordinated Annual & 2 years Business Plan & CAPEX Budget for Commercial Mexico with Operations Heads and Corporate Planning, Finance HR and Technical 1st level Directors.Reported to me 7 highly qualified people, 39 indirectly.

Responsible for developed sales and business indicators. I reorganized Sales and Business Area.Designed and implemented a Score Card for Traditional Trade in domestic market (Execution measures in Mom & Pops). Participated proactively in team proposals of strategies for Price, Packages, Promotion & Merchandising. Established a new Management, using tools.

New position in the Company. Designed and implemented programs to standardize models to Sales Force. PMO managing initiatives and strategies by Channel and segment.Verify and ensure the alignment and clarity of communication between the Sales Force, Commercial Zones and Value Chain.Designed Map of Opportunities prioritized by amount in dollars and.

I developed a new Market Research System that evaluates competitor activities, pricing merchandising, and Promotions for Customers & Retailers. Also tested two new categories projects, juices & teas. This system is the basis of the Market Execution segmented by Cluster.The results of the Study change the Business definition & Marketing strategic elements.

Responsible for develop and implementation the sales and distribution module in 74 distribution centers in Mexico, I standardize the pre-sales and delivery processes in Direct Distribution. This process doubled the productivity and quality indicators and boosted the efficiency of sales teams. Also contributed to the better management of distribution.

Responsible for the 3rd. largest Distribution Center in Mexico. Achieved records in sales areas and reversed a 3 year trend in Sales; Doubled Productivity, and Quality indicators, boosted team's morale, volume and increased Profit and Share.Designed successful strategies against Soft drink & Mineral Water competition, based on niche Strategies, cost and.

I have been responsible of Advertising projects to understand the competitive position, portfolio execution and strategic pricing. Created an area responsible of analyzing Competition activities and strategic variables for the Business. Also provided advice in other Marketing projects.Other positions in KOF

I developed of a Market Information System. The first attempt by the Company to establish a structured information flow about competition.Methods and Processes Analyst-Market Research

It allowed me to reinforce and apply the techniques used in qualitative and quantitative market research and to coordinate studies with research agencies.

Diploma, Management Abilities

Diploma, Strategic Management

Bachelor Of Marketing