Pam Ford Email & Phone Number

Kansas City, Missouri Area

•Optimizes sales at shelf for gift presentation and gifts in support of all Hallmark Mass channel distributors (non-Gold Crown stores).•Leads a team in developing recommendations and building action plans that drive strategic business decisions and deliver sales for profit growth.

• Develops store-level targeting, determining Hallmark product lines to plan and place in Walmart stores while applying productivity guidelines. • Implements critical decisions on the category mix of each department, supporting sales performance and category management for all Walmart retail locations

Kansas City, Missouri Area

• Created, updated, & forecasted sales for Walmart gift books & gift presentation• Assisted Category Manager in analysis, ideation and strategy development to support future programs

• Built product assortments, created communication plans, and identified program information for key partner groups (Visual Merchandising, MARCOM, Operations, Sales Development, Inventory Planning, & Logistics.) • Managed product life cycles from concept to product and created marketing plans for Gold Crown retailer promotions.• Lead analysis & interpretation of data & sales forecasts to determine merchandise assortment/ SKU development for: Fragrance, Consumables & Gift Books.

• Financially tracked turnover, product sell-through, and liquidation of aged product; managed inventory while maintaining product profitability for multiple greeting card lines inclusive of boxed cards, books, and music for the Retail organization.

• Assessed the effectiveness and efficiency of the department by developing plans for continuous improvement and managing department budgets worth over $20 million.• Managed the administrative support and Systematic Research groups.

• Identified individual training needs, communicated performance feedback, and developed training programs for 17 service representatives, ensuring flawless execution of Hallmark’s three brands.

• Evaluated and provided written and verbal feedback for 100+ service representatives for all brands and channels.

• Provided training support and acted as an information resource to 100+ customer service representatives by serving as a liaison between the service center and the product business units.

• Demonstrated strong technical skills by managing inbound calls from retailers and field personnel from all brands and channels.

• Supervised, trained, developed goals, and motivated a staff of 7-10 sales associates.

Bachelor Of Science (B.S.), Human Resources & Family Sciences With Emphasis In Business Administration, 3.8 Gpa

Education record

Education record