Specialties: Tech Transactions, Software/SaaS Licensing, Advertising and Marketing Law, Consumer Protection, Privacy Law, Entertainment and Media Law, Intellectual Property, IP/Content Licensing, Hispanic Marketing Law, General Corporate, Diversity, Equity & InclusionThe span of my legal career has been laser-focused on the convergence of emerging technologies and the distribution of advertising and content. I’ve served as both in-house counsel and at leading law firms as an entrusted legal advisor for marketing, product, and sales groups, content creators, and advertising and media agencies, guiding established corporations and start-ups alike. I’ve provided in-depth counsel on products and services ranging from digital applications to traditional consumer packaged goods and media content. I’ve been the key legal advisor to clients engaged in software development and SaaS licensing, luxury goods and fine living content and events, entertainment properties, digital music and internet media, subscription and membership programs, financial services, and so much more, all distributed through myriad channels, including expansive ecommerce, digital download, direct mail, and retail.My clients have succeeded in bold but risk-friendly advertising via social media, digital platforms, ad-tech, linear TV, events, print and merchandising. With my counsel on FTC, State UDAP, privacy and consumer laws, as well as industry self-regulation rules, together we’ve targeted and achieved revenue gains while minimizing legal risk.I’ve increased the value of my clients’ intellectual property through strategic trademark portfolio development, including opinions on new marks and extensions; oversight of applications and prosecution; licensing programs; and ongoing protection and use enforcement, developing and training on marketing and style guidelines internally and with licensees and affiliates.I’m a key player on the business team, advising up through senior management on complex transactions, human resources, finance, corporate governance, real estate, facilities, and litigation matters, and supervising and mentoring staffers at all levels. I’m especially committed to diversity-equity-and-inclusion efforts as a leading ally both within company settings and in my personal life.