Pamela Rasey Email & Phone Number

Professional with over 30+ years of experience in a range of industries. I have worked with small and large companies and / or investors to align offerings with markets to drive business and growth results. A background in sales, marketing, business development and partnerships allows me to quickly understand ecosystems and drivers that can spark innovative strategies. Sample expertise in:- research support for growth, opportunity analysis, mergers and acquisitions and brainstorming- company and product positioning - investor marketing due diligence- research and validation of current / new market opportunities- competitive analysis- market research and market mapping- ecosystem views- gap analysis and SWOT- go-to-market strategy recommendations- sales, business development and partner recommendations- voice of the customer surveysSpecialties: INVESTOR MARKETING DUE DILIGENCE OR STRATEGY VALIDATIONS: for possible new investments or current portfolio companies - understand markets, competitors and strategies before investing or to leverage at board meetingsQUICK COMPANY MATERIAL & STRATEGY REVIEWS: prior to spending money on the creation of new tools or services, get an unbiased evaluation of the quality of your materials and positioningBUSINESS GROWTH OPTIONS: evaluate growth with possible new options through research and a BOA (Business Opportunity Analysis)CORPORATE STRATEGY: review product and company positioning, branding, business plan development, due diligence, go-to-market strategy and moreBUSINESS DEVELOPMENT STRATEGY: analyze sales and distribution channels, business segment identification, strategic partnership ideas and other areas for possible gaps or new drivers

Listed skills include Business Strategy, Competitive Analysis, Go To Market Strategy, Market Analysis, and 22 others.

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  University Of Dayton

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