Kunal Pandey Email & Phone Number

Atlanta, Georgia, United States

India

Mumbai, Maharashtra, India

Mumbai Area, India

- Nominated by the CEO Mr S. Swaminathan for Economic Times Young Leaders Award 2019- Leading business portfolio for the largest revenue account | Translating business challenges to data/design/technology driven solutions- Collaborated with multiple partners on a company level digital transformation project for Mahindra Auto. - Building CRM/CXM strategy for prospective clients

Mumbai Area, India

- Lead the team for all product marketing and business related efforts, leading all online and offline marketing initiative for brand building and user generation- Redefined website flow and user journey for the MVP. Revamping the website(UI/UX) and backend modules with system check and all hygiene processes to ensure data security and health- Planned, coordinated and monitored product based initiatives and Introduced new B2C features to enable faster user acquisition.- Engaged and enabled relationships with more than 50 educational institute across Maharashtra for B2B user acquisition

Mumbai Area, India

Mumbai Area, India

At Stuff we help our clients identify powerful actionable insights to build response-based campaigns and digital products that deliver impactful business results for their offerings.Technology inspires us and great designs validate that passion. Backing intuitions with logic is a mandate. "We at Stuff work hard to make numbers look beautiful and creativity logical."- Started the agency in Jan 2016- Responsible for Business development and Marketing strategy/planning for Agency clients- Strategised and executed successful onground and digital projects for many Indian brands, Including - OLA Cabs, MYF' 16, Audi India, Donear NXG among others - Produced measurable results and insights for the clients supporting both Direct Response and Brand Awareness objectives

Mumbai Area, India

• Proposed a new Audi Club India backend revamp strategy• Devised a new CRM strategy for the Audi India to meet relevant business challenges and optimize ROI• Lead the client servicing and CRM team to carry out regular process with better efficiency• Presented data induced insights to program periodic customer interaction/engagement • Helped the team in charting out data warehousing/management plan and process along with automated SQL checks to ensure accuracy

Mumbai

Audi – Account Management• Managed a team of 12 with client servicing, Data management, Fulfillment, creative and customer interaction teams.• Designed and ensured implementation of several customer life cycle process automations to reduce turnaround time. • Minimised offline process for Audi Club India and integrated all club related activities on Salesforce across all stakeholders to minimise possible manual errors. Example – Single handedly designed automated process via Salesforce to reduce membership confirmation and kit dispatch turnaround time to 30% of the existing process, with better monitoring and escalation matrix for all stakeholders involved in the process. • Conducted customer profiling and lead generation campaigns basis data intelligence • Introduced new CRM modules and system logics on salesforce to fine tune Audi India's CRM processes.Conde Nast India – Back-end StrategyDesigned, supervised implementation and reviewed, multi login, user specific customer management platform with integrated - • Lead Management System – To record and process, leads via Inbound as well as outbound activities for both existing and acquired data. The system was designed with the scope to conduct automatic campaigns based on recorded triggers and data pointers, like – Lead Status and probability.• Campaign Management system - Functionalities to conduct review and report direct campaigns. Online and offline campaign recording. Filtering customer sets for all possible combo offer combinations for the brand’s 4 publications in India – GQ, Vogue, CN Traveler and AD• Complain management system – The module had functionalities of global search and maintaining detailed account of customer history to help tackle complains better. To ensure timely response and resolution implanted escalation matrix looping the relevant stakeholders, basis complaint typeSet up customer interaction centre with inbound/outbound, email and calling facilities

Mumbai

Audi India - Account Management• Part of team that launched Audi India customer only Club – Audi Club India• Develop mechanism to ensure data accuracy of new as well as legacy data for the brand. We attained 99.9% data health across touch points as compared to roughly 65% earlier • Managing stakeholder communication to ensure seamless knowledge sharing across Audi customer contact points• Salesforce process and feature customisation to best suit Audi India business requirements• Manage ACI brand alliances and manage communication between the brand and respective Club partners• Set up a customer interaction centre for Audi Club India with both inbound and outbound email and call facilities• Client servicing and periodic reporting to ensure measurability and goal oriented efforts• Overlook and manage customer communication for all ACI engagement activities • Conducting and reporting direct marketing campaigns (EDM, DM and Mobile) for Audi Customer and prospects

New Delhi