Professional ExperiencePaola Hernandez July 2006 - PresentPrivately Held; 1-6 employees; Apparel and Fashion industryCreative Director and Founder- Creating the brand, it’s identity, philosophy, logo, branding and marketing - Creating concepts for 2 collections per year, including womenswear, menswear, shoes, jewelry and bags- Supervising sample development, tech packs, production, line sheets, orders, sales and budgets- Guiding the team with weekly meetings to make sure everyone develops their abilities to achieve their goals and their best potential- Styling and producing each collection’s look book and fashion show- Designing the store, merchandize display, and packaging- Pursuing new clients, stores, sponsorships, and any partnerships that help the business grow - Giving interviews to communicate the creative process behind each collectionEducationARS Sutoria, Milan