Paid Media Intern
Current- Support the launch and execution of Google Ads, Meta and Tik-Tok campaigns across various initiatives, managing a total budget of $15,000 to enhance ad performance and increase visibility. - Facilitate vendor outreach and communication, establishing partnerships across multiple formats, indulging digital and out-of-home (OOH), to drive campaign success and expand reach.- Assisted in A/B testing for a targeted ad campaign , optimizing content and audience segmentation to improve clicks, impressions, and cost- effectiveness, achieving a 15% reduction in spend and a 3% increase in engagement across key metrics. - Gather in-depth audience research to identify target demographics, enhance ad relevance and engagement for upcoming advertising planning cycles.- Contributed to compelling and analyzing year-over-year (YoY) performance reports, providing insights on ad spend, conversion rates, and ROI to support strategic decision-making and identify growth opportunities for future campaigns.