Paraschiva Danalache Email & Phone Number

Bucharest, Romania

Develop and implement strategies to improve customer retention and loyalty for the e-commerce B2B platform (Coca-Cola HBC & Heineken portfolios)Analyze customer data and feedback to identify areas for improvement.Design and manage customer loyalty programs to enhance customer satisfaction and engagement, while increasing sales.Collaborate with various departments to ensure seamless execution of loyalty initiatives, such as Sales, CRM, Field Force, Customer Care, Legal.Monitor and report on the effectiveness of loyalty campaigns.Coordinate 360 Campaigns: platform, CRM, Field Force, Customer Care to track customer interactions and optimize loyalty efforts. Provide insights and recommendations on improving customer loyalty.

Bucharest, Romania

Communication & Digital Work - Responsible for Samsung’s loyalty program - Samsung Members App- Plan & execute local content & benefits calendar to increase retention, brand awareness and sales- Collaborate with cross-functional teams to develop and execute datadriven mkt strategies that consistently met or exceeded KPIs up to 150% - Support planning and execution of the redemption campaigns (including user journey, communication strategy & financial process) - Online and offline users activations (product launches, product services, festivals activations) driving a 20% boost in client retention- Manage product lifecycle campaigns (based on consumer’s needs) - Work on consumer or market research recommending business building initiatives (eg: bundle ideas, partnerships collaborations)- Establish a network of partnerships with benefits for App users (identify brands, negotiate)- Handle product & lifestyle related content in App- Identify trends and optimize campaigns based on the insights - Collaborate with internal teams to create landing pages and optimize user experience - Evaluate the impact of the channel on the overall campaigns - Attending & coordinate meetings with other internal departments, agencies and partners (preparing presentations & documents) - Collaborate with agencies and other vendor partners BTL coordination - oversee external agencies on the creation and logistics of event activations (workshops, mall experience areas, leadership events)Others- Development marketing proposals and cost (including briefing, debriefing & negotiation) - In partnership with Procurement & Legal departments, responsible for following up on contracts, contests Terms & Conditions, invoices, payments- Create the financial process for the marketing activities using SAP software

Bucureşti, România

- Handle PR testing products (orders & stock management) & yearly communication budgets- Handled yearly marketing budgets (Romania & Bulgaria) based on management decision - In partnership with Procurement & Legal departments, responsible for following up on contracts, Terms & Conditions (for contests), invoices, payments- Provide weekly reports on projects assigned - Create the financial process for the marketing activities using SAP software

Bucharest, Romania

Work cross-functional teams to coordinate event components & communication Oversee external agencies on the creation and logistics of event activations Support the planning and execution of events and conferences Coordinate trainings & photo shooting for top & middle management Create internal presentations & marketing reports for Ro & BgInvolved in advertising copy decisions and brand strategy Work on consumer or market research recommending business building initiatives Develop and administrate brand marketing budget for Ro & Bg Create the financial process for all the marketing activities (SAP software) Work under pressure and able to meet tight deadlines

Amelia Island, Florida

During the Work & Travel Program I had the chance to experience the USA culture, but also a lot more. Through this program I learned how to deal in different situations, such as costumer complainings or manage unfamiliar issues. After this experience I have gained some soft skills that I will carry with me for life. I can truly say that I'm independent, self-reliant, adaptable, open-minded, patient and tolerant.

Bucharest

I was coordinating a 20 students team giving them several tasks in order to fulfill the organization’s objectives. Some of my basic Responsibilities were taking care of marketing strategies, Social media strategies, Content strategy, article marketing, email marketing (MailChimp), website updating (Joomla basic), content writing, graphic design, editing and coordinating of all the advertising materials (Photoshop, InDesign, Microsoft Office suite) and also maintaining relationships with media partners.

Bucharest

Provides financial status information by preparing special reports; completing special projects.Secures financial information by completing database backups; keeping information confidential.Maintains general ledger accounts by reconciling accounts receivable detail and control accounts; adjusting entries for amortizations prepaids; analyzing and reconciling retainage and accounts payable ledgers; preparing fixed asset depreciation and accruals.Corrects errors by posting adjusting journal entries.

Bucuresti

Marketing research

Marketing Strategic, Marketing

Sesiunea de Comunicari Practice

Bachelor Of Economics, Marketing