Puja Parikh Email & Phone Number

Milpitas, Ca, Us

San Mateo, California, Us

Santa Clara, California, Us

- Improved Inbound Lead's Chat conversion rate by 10% by identifying gaps in assignment of leads that improved over all conversion of lead for Inbound Channel-Channel level marketing spend analysis to surface best performing channels and the one that needs more attention -Revamped multi touch attribution model and reporting to better track results of each marketing programs/channels.

Santa Clara, Ca, Us

- Revolutionized the Finance Reporting Infrastructure through the implementation of automated Key Performance Indicator (KPI) Reports and Dashboards.- Engineered a robust data model to streamline the reporting of $200M bookings sourced from multiple channels catering to both B2B and B2C segments. Significantly reduced manual workload for Finance - Managers by implementing automated bookings reporting within the FP&A tool, Anaplan.- Collaborated effectively with Data Engineers, Business Analysts, and Sales Operations teams to enhance processes and refine data collection within Salesforce and other sales tools.- Constructed a comprehensive database for analyzing product-level renewal rates, empowering business partners to make informed decisions regarding the continuation or discontinuation of legacy product SKUs.- Developed a sophisticated model for Full Funnel Analysis, tracking leads from inception to Closed Won deals. This enabled Finance Managers and Business Users to establish goals for the Annual Operational Plan (AOP). The model encompassed 20 distinct dimensions, allowing business owners to monitor and understand the drivers behind growth.- Delivered various Ad-Hoc analysis requests from CEO, CFO , VP of Finance, VP of Sales, VP of Customer Success and Director of FP&A and other sales executives.

San Francisco, California, Us

- KPI -> Define, Measure and Track Revenue, MRR/ARR, Customer Count, Renewals, Churn and many custom metrics to track progress- Product Analytics -> A/B Testing , conversion , segmentations- Finance -> Business Model, Manager accounting team, budgeting, variance analysis on monthly basis- Business Operations -> Identify improvement opportunities, bring it up for discuss along with the solution. Constantly improving process- Tools: Tableau, Superset, Heap Analytics, Google Analytics, Google Tag Manager, Google Optimize, Salesforce, Recurly, SaaSOptics. Administration and integration of all the systems.

San Francisco, California, Us

- With no prior experience in Salesforce, became Certified Salesforce Administrator within 3 months. Currently fully responsible for SFDC organization. Achieved 95%+ adherence, accuracy, and coverage through customization and rep training. - Reduced record duplications by 98%, by identifying, then implementing RingLead, a data de-duplication platform, with Salesforce, Marketo, and custom landing pages. - Integrated the following software with Salesforce to meet various business needs: 1. GotoWebinar - webinar lead tracking 2. Marketo - direct email marketing 3. iTools - account hierarchy- Administered lead database with 45,000 records, enhancing lead scoring through data analysis, data interoperability, and conversion tracking. - Designed and implemented MySQL database using phpMyadmin to mine data from marketing prospect lists, user activity logs, and internal customer data - for marketing segmentation purposes. - Analyzed product usage data and defined a metric that identified customers who were 6x more likely to cancel than average.

- Worked with the CEO, President, and managers, and built detailed financial and operational projections and prepared budgets worth $200,000 for multiple departments- Provided business consulting, analytical decision support, and cost-benefit analysis to propose cost saving strategies and evaluate profitability. - Managed 8 internal technical recruiters, and consistently hired 8-10 engineers a month.

- Monitored revenue and expenses to ensure compliance with budget by performing monthly variance analyses. - Developed automated Management Reporting models that empowered top management to measure and better track goals and objectives.- Responsible for billing and collection for 250 customers and had the highest collection rate of all my peers.

Master Of Business Administration (Mba), Information Technology

Masters Of Business Management, Finance

Bachelor Of Engineering (B.E.), Electrical