• Developed and executed influencer marketing strategies to drive brand awareness and increase engagement across multiple social media platforms • Created detailed campaign briefs outlining brand goals, target audiences, key messaging, and deliverables to effectively communicate brand needs to influencers• Managed influencer partnerships from start to finish, including identifying and vetting potential influencers, negotiating contracts, and coordinating content creation• Collaborated with influencers to create authentic and compelling content that resonated with target audiences, while aligning with brand values and guidelines• Managed influencer budgets, tracking expenses, and ensuring cost-effective use of resources while maintaining campaign quality• Demonstrated strong project management skills, successfully overseeing multiple influencer campaigns simultaneously, meeting deadlines, and delivering high-quality resultsClients: Ralph Lauren, Prada Beauty, Valentino Beauty, Maybelline New York, Thayers, Youth To The People, Flonase, parodontax, Benefiber, Sensodyne, Theraflu, Altogether Dental

Clients: QuickBooks, Pandora, Aperol, Instagram, Armani Beauty, Urban Decay, Thayers

• Created an innovative lifestyle and fashion blog for over 2,000 visitors to helpthem feel confident while learning about hair, fashion, lifestyle, and travel• Manage marketing and branding for the blog by creating weekly blog post,photos, social media post, and engaging website presentation which resulted in an82% increase in visitors’ engagement• Curated content for social media platforms, including Instagram, YouTube, andTikTok.

• Managed 30+ Instagram, TikTok, & YouTube influencers by identifying and contacting brand advocates, negotiating contracts, and securing their content which resulted in 60+ photos and videos• Created 20+ ads in Adobe Premiere by repurposing Instagram stories and TikTok videos from influencers and writing ad copy which contributed to 3.5x more holiday sales than 2019, exceeded sale goals, and made Q4 2020 a sold-out holiday season• Coordinated a customer market research project that analyzed which product customers preferred to improve customer experience• Developed a Q4 content calendar, working closely with the Head of Content and Design team, to regularly concept, create, and post content to our main platforms which resulted in a 4.9% increase in Instagram followers and a 241% increase in engagement• Assist in writing media pitches and collecting supporting materials which resulted in press coverage in the NY Times, Forbes, Refinery 29, Glamour, The Ellen DeGeneres Show, The Price is Right, Harper’s Baazar, and more• Write social media posts, web copy, marketing emails, blog posts, ads, presentations, and report documents as needed

• Designed social media post and flyers to establish a presence on campus which led to a 60% increase in engagement across socialplatforms• Engaged with the campus community to showcase Black art, culture, and the people behind the creations which resulted in approximately 50 students attending each event

• Publicized creative events and carefully crafted social media content through collaboration with campus team to encourage studentsto shop sustainably, which led approximately 100 students to tabled events• Increased brand awareness by gathering 100+ online sign-ups directing students to download the Depop app through a specific link

• Drafted approximately 40 press clippings, media list, and social media post for the promotion of brands being represented by the PR team which resulted in a 5% increase in followers’ engagement• Managed inventory and showroom floor to meet clients sample requests which resulted in orderly and fast-paced fashion pulls•Worked closely with Chapter 2 team, designers, stylist, etc. to develop relationships and gain hands-on experience•Sitting in during press days to gather, organize, and keep track of information from editors and designers